Thehighlow - thehighlow.com - The High Low
General Information:
Latest News:
THL Talks: Hulu Founder Brian Buchwald on Creating the “Daily Candy of China” 27 Aug 2013 | 05:45 pm
Brian Buchwald founded Hulu at a time when aggregated online television was nonexistent. The entrepreneur knows something about creating something where once there was nothing — his latest project is...
Will New Personalized Sales Shake Up Gilt? 27 Aug 2013 | 01:28 am
Like Fab.com before them, Gilt Groupe is launching personalized sales to appeal to an audience that increasingly expects a tailored, or tailor-able, presentation. Unlike Fab, Gilt is hanging onto the...
For Millennials, Rent the Runway and L’Oréal Bring Back the Trunk Show 26 Aug 2013 | 09:09 pm
The leading online clothing rental site and the cosmetics behemoth are collaborating, but not on a product, on a marketing strategy. Trying to capture the attention of millennial girls, Rent the Runw...
Our 5 Favorite Digital Things This Week 24 Aug 2013 | 02:30 am
1. Balenciaga launched a microsite today, Le Dix, devoted to Alexander Wang’s new bag for the brand. It has lots of moody photos to get you primed for autumn (and fall clothes). 2. Ikea made an ap...
Trend Talks: Back to School Trends This Year Include Affordable “Natural Beauty” (Thankfully) 23 Aug 2013 | 09:56 pm
Like holiday shopping, the back to school season arguably starts earlier every year. But August, when national retail sales rise about 4.3%, according to ShopperTrak, is still its domain. Subsequent...
You Can Actually Tweet Photos From Underwater With TheQ Camera 22 Aug 2013 | 08:39 pm
And we thought a “social media camera” was our iPhone. Realizing that, hey, all those selfies are just destined for Facebook and Instagram anyway, Stockholm-based start-up Q Lifestyle released a came...
Is The Trick to Virtual Fitting In Two Dimensions? 22 Aug 2013 | 12:09 am
A plethora of companies offer different solutions to online fitting, ranging from 3D modeling to virtual visualization. Based on what’s being done by one start-up pulling ahead, it seems like leaving...
THL Talks: Tim Gunn on Why the Future is 3D Printed AND Handmade 20 Aug 2013 | 05:45 pm
In the first installation of our THL Talks, in which we discuss niche areas of fashion’s arc with industry influencers, Tim Gunn talks about technology’s growing reach into fashion. As it turns out, ...
Nordstrom Improves Its Digital Customer Tracking 20 Aug 2013 | 02:03 am
When Nordstrom tried tracking its customers’ shopping patterns via their phones’ WI-FI, in theory, to serve them better, the effort wasn’t particularly well-received. It seemed invasive and big-broth...
Get Your Boys AND Girls Ready For Back to School With FabKids 19 Aug 2013 | 11:37 pm
FabKids, the monthly clothing subscription site with Christina Applegate for a celebrity parent face, launched boys’ styles today. Just in time for back to school shopping! Like so many of its prede...
