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Personalization. The New Normal for Marketers 27 Aug 2013 | 06:00 am
In the movie Minority Report, there’s a fascinating scene that illustrates how personalized messages might be delivered 50 years in the future. The camera follows Tom Cruise as he runs through a mall....
The Natives Are… Advertising? 27 Aug 2013 | 05:59 am
Native advertising. It’s one of the hot new buzzwords being used to describe a new digital channel. However, it is actually tied to a tried-and-true method of engaging potential customers through educ...
Where’s the BRIEF? 27 Aug 2013 | 05:58 am
Clients often ask me to work on a specific campaign via phone call, email or a hallway conversation. We scope out a program, get cost approval and deliver solutions that we think are on point. But, al...
You Want Me to Do WHAT? 27 Aug 2013 | 05:56 am
Have you ever completed a campaign and wondered why your response rate was so low? Then you realize that you only listed the phone number and website address once in your marketing campaign—and they w...
Hot Off the Press: Full-color Variable 27 Aug 2013 | 05:56 am
Speed, personalization or cost savings? Not long ago, large-volume direct mail businesses had to choose one. But in the past two years, in-line printers have worked diligently to perfect imaging techn...
A Tribute to Attribution: The Quest for the Holy Grail of Marketing 21 Jun 2012 | 01:29 am
Marketing attribution has been deemed the holy grail of marketing by many top-level marketers. The ability, or more realistically, the lack of ability to attribute a sale to a specific marketing effor...
Is “Doing Good” Good Business? 26 Apr 2012 | 10:38 am
What is a socially responsible business? Milton Friedman once famously posed this question: “Do corporate executives, provided they stay within the law, have responsibilities in their business activ...
How will the latest Google update affect your SEO strategy? 27 Mar 2012 | 05:40 am
Google’s modifying their algorithm again. Although these adjustments always benefit Google in one way or another, they usually result in a better search experience for users too. Last year’s Panda u...
Riding the New Buy Cycle 18 Jan 2012 | 01:07 pm
Welcome to 2012, and if you didn’t get one of these over the holidays, we are happy to present you with a shiny, brand, new 10-speed buy cycle for the New Year. It may not be as glamorous as “items du...
Marketing Kindle Fire 10 Dec 2011 | 08:56 am
New Tablet or New Content Delivery Vehicle? Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire? It’s a logical conclusion, since Amazon is actually selli...
