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Suffering from Red Bull Syndrome? How dangerous is it for business? 26 Aug 2013 | 08:31 pm
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what...
Geeky creativity – Why being geek and upping your Digital IQ can spur innovation 21 Aug 2013 | 07:24 pm
Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses a...
Capitalizing on Wishes for Birthday – Social CRM do’s and don’ts 19 Aug 2013 | 08:27 pm
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). B...
Where is your Brand value added? The case of Value Extraction with Equivalenza 15 Aug 2013 | 08:43 pm
As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluat...
How should an executive lead the digital transformation charge? 31 Jul 2013 | 08:34 pm
In driving digital transformation, I have long called for executive leadership to be the change they are wishing to see happen within the organization and to up the executive digital IQ. In a short c...
The Burberry Kiss xx – The latest digital initiative from a classic British fashion brand 31 Jul 2013 | 08:33 pm
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry ...
Interview with RJ Friedlander, CEO of ReviewPro, on Ratings & Reviews for Hotels (MDE70) 26 Jul 2013 | 08:07 pm
Minter Dialogue #70 This interview is with RJ Friedlander, CEO and Chairman of ReviewPro, a sophisticated Ratings & Reviews platform for hotels, helping them to manage their online reputation and imp...
Big data is dead 23 Jul 2013 | 08:05 pm
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly t...
Luxury brands and luxury digital marketing – Where are the golden opportunities? 22 Jul 2013 | 08:32 pm
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing: How im...
Thoughtful China – Interview with Normandy Madden (@normandymadden), Executive Producer (MDE69) 19 Jul 2013 | 09:11 pm
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China,...
