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The Leaky Bucket Theory 27 Aug 2013 | 06:00 pm
I am an eager and continuous student of marketing and business. If you’re like me, you’ve probably also read countless books and articles about different marketing strategies designed to help you get ...
Newsletters Make a Great Prospecting Tool! 26 Aug 2013 | 06:00 pm
We’ve all been conditioned to put up our defenses when we’re presented with marketing material. The typical “Uh-oh, what are they trying to sell me now?” thinking occurs and resistance is automatic...
Customer Retention Made Easy 24 Aug 2013 | 06:00 pm
The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your cust...
Opinions & Success 23 Aug 2013 | 06:00 pm
While there is no shortage of opinions, successful entrepreneurs learn not to let the opinions or criticism of others cloud their judgment or alter the way they do business. Successful entrepreneurs a...
Four Secrets of Successful Newsletter Marketing 22 Aug 2013 | 06:00 pm
Let me share 5 secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new custom...
Pain Points 21 Aug 2013 | 06:00 pm
No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some bene...
How To Get People To Read Your Newsletters 20 Aug 2013 | 06:00 pm
Want your customers to really read your newsletter? Don’t just describe what you do – tell ‘em stories! There are certain times when you’re writing articles in your newsletter where you can be selling...
Part 4- Successful Entrepreneurs Have a Strategy 19 Aug 2013 | 06:00 pm
Hello again! In previous posts, we’ve talked about the other parts of your GPS – We’ve talked about the “G” or guts as in courage and the ability to make and execute hard decisions, and gut, as in tru...
Part 3- Persistence 17 Aug 2013 | 06:00 pm
So far in this series, we’ve talked about the “G” in GPS – the “Guts” as in courage and the ability to make and execute hard decisions, and gut, as in trusting your gut – your intuition. Now we’re goi...
Part 2- Trusting Your Gut 16 Aug 2013 | 06:00 pm
The third stage of “gutsy” arrives after your business has achieved some success and you move from a freewheeling, shoot-from-the-hip management style to that of a more-seasoned business owner who is ...
