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No, Google hasn’t killed PR agencies – but it raises the question about where PR meets SEO 18 Aug 2013 | 10:08 pm
Tom Foremski rattled a few cages in the PR world a couple of weeks back when he suggested that the latest Google webmaster updates on keywords in press releases and digital content were bad news for P...
Viral of the month: Malcolm Tucker IS Doctor Who 7 Aug 2013 | 05:06 pm
So, when the BBC was thinking about deciding the cast Peter Capaldi, you imagine that someone would say, “you do realise that someone’s going to do a Malcolm Tucker-Doctor Who mashup, which will get t...
Giving sweets to sugar-high children – how the BBC PR team made the most of the Doctor Who ‘big reveal’ 6 Aug 2013 | 02:55 am
So, it turns out that the BBC has learnt a few things from Apple when it comes to a PR press launch. The ‘big reveal’ of Peter Capaldi as the new Doctor ironically had a rather old-fashioned ring abou...
Adland extract – the real mad men: a nostalgic look at the golden age of advertising 31 Jul 2013 | 03:28 am
I often get asked if I’d like to take ‘guest posts’, which are usually written by SEO people who want to provide free links to their clients’ sites. I politely decline. But last week I was offered a f...
Cold Twerky 2 – a week without Twitter. How did LinkedIn and Google+ stack up? 11 Jul 2013 | 02:33 am
Last year there was a lot of talk about Google+ and whether it would be a threat to Twitter and/or Facebook. I had signed up, but not really got much value from it, so decided to give up Twitter and s...
Cold Twerky 2 – another week without Twitter. Are you up for the challenge? 27 Jun 2013 | 01:23 pm
Last year I mailed a bunch of Twitter friends and asked them if they fancied joining me for a social media experiment to give up Twitter for a week and invest the equivalent amount of time into Google...
Viral Of The Month: Boost Mobile – Zombie Slayers “Stay Living” 16 Jun 2013 | 03:15 am
Finding a way of promoting a mobile phone company isn’t necessarily the easiest of briefs. They’re all pretty similar these days and it’s a commodity purchase. So, when an Australian ad agency was tas...
Kellogg’s shows it’s no pussycat in cereal fight with Aldi 6 Jun 2013 | 02:43 pm
How do you deal with copycats? Well, broadly speaking there’s three options: sue them, ignore them or take the piss. Kellogg’s has opted for the latter, with this spoof Special K advert which is based...
‘Social Media: Winter Is Coming’ infographic 3 Jun 2013 | 06:18 pm
Back in 2010, Flowtown created a brilliant infographic depicting the world of social media on a fantasy-style world map. I loved it at the time – and still do – but it’s interesting to see how things...
Viral of the month – Dove Real Beauty Sketches 1 May 2013 | 01:02 pm
Every now and again you see a video viral that you know you’ll be citing to clients or discussing in team meetings for years to come. The Old Spice Guy had that effect and now Dove has achieved it wit...
