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Value And The Macaron Effect 26 Aug 2013 | 03:00 am
Let’s face it, a macaron isn’t even a bite. It’s gone before you know it and although your brain knows you’ve had one, your stomach could beg to differ. Macarons have been around for centuries, but I ...
A Better Business In 5 Minutes And 3 Easy Steps 23 Aug 2013 | 03:00 am
I promised three steps and here they are: 1. Grab a drink, a blank sheet of paper and a pen. Switch off your phone and shut your laptop. 2. Now answer this question. “What will your customer say to...
People Don’t Buy Features, They Buy Promises 21 Aug 2013 | 03:00 am
Every day another product, tool or app comes to market. One more shortcut to this or that. Want to save lists, share something, buy, sell, store, capture, talk, listen, watch, wake up or waste time? ...
What Story Are You Selling? 19 Aug 2013 | 03:00 am
It feels risky to put the words story and selling side by side in the same sentence. ‘Selling’ someone on something has had a bad rap since the days of snake oil salesmen with their bogus claims, snap...
No Second Chances 16 Aug 2013 | 03:00 am
The beautiful city were I live is not known for startling customer service. Sad, but true. I think it might be the side effect of a combination of distance and isolation creating monopolies that have ...
Tiny Markets Of Someone 14 Aug 2013 | 03:00 am
Mr Ryan owned a corner shop in the tiny Dublin suburb where I grew up. It supported his family and employed his children while they studied for over 20 years. He didn’t seem to worry when yet another ...
The Best Brands Are Mirrors 12 Aug 2013 | 03:00 am
The genius of the ‘Dove Sketches’ campaign wasn’t that it highlighted the issues women have around body image and beauty, it was that it held a mirror up to every one of us. It tapped into our collect...
5 Questions To Ask Before You Schedule A Meeting That Matters 9 Aug 2013 | 03:00 am
Have you ever been on a Skype call where you could hear the person on the other end trying to quietly eat their lunch in the background? Don’t ever do that. Firstly it’s bad for your digestion, and ho...
Make It Look Like Duarte 7 Aug 2013 | 03:00 am
It’s possible to hire someone to create a slide deck in the style of Duarte for less than the hourly rate of a half decent designer. It’s no longer good enough to have technical skill in a world where...
Want To Make And Impact? Just Add Context 5 Aug 2013 | 03:00 am
The path to success is littered with great ideas that don’t fly. Even a good idea won’t catch on if people don’t see the value in it. It’s not enough to have an idea that might change everything, yo...
