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Measuring ROI is essential to justify future investments in marketing and for your own career progression 6 Aug 2013 | 07:40 pm
B2B Marketing have given me a sneak preview of their upcoming ‘2013 B2B Leaders Report’ which will be fully revealed at their B2B Leaders Forum at The Institute of Contemporary Arts in London on 19th ...
Luxury Goods Increasing Use of Digital and Social Media 27 Jun 2013 | 07:17 pm
Some people share a view that social media can only be effective in certain sectors or industries such as media, B2C or mass-consumer goods. This is not the case. The reality is that social media can ...
Is the Role of the Social Media Manager Changing? 8 May 2013 | 06:17 pm
2011 was the year the social media manager’s role was starting to appear on job boards across the Internet with the main responsibilities around building and managing communities across many platforms...
The Impact of Social Media on Wall Street and the Financial Markets 26 Apr 2013 | 05:42 am
Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the Whi...
New Ways of Seeing Social Media Conference – London Fire Brigade Tuesday 23rd April 2013 26 Apr 2013 | 04:17 am
We were pleased to present earlier this week at the New Ways of Seeing Social Media conference hosted by the London Fire Brigade. This attracted an audience from Emergency Services from the UK and abr...
Social entrepreneurship and social media help to drive ColaLife forward and win the Product Design Category in the Design Awards 2013 19 Apr 2013 | 07:24 pm
I was so pleased to see ColaLife, a ‘kitchen table’ concept now saving children’s lives in Africa, selected by The Design Museum as Product Design of the Year 2013. ColaLife is one of the best example...
TWKS deepens it roster of B2B and Digital Brands – and is delighted to be working with Aframe to build their social media capability and help grow the... 11 Apr 2013 | 05:25 pm
The Worst Kept Secret is pleased to announce that it has been engaged by Aframe to develop their social media presence and help grow their business. Aframe is a powerful, yet simple to use collaborat...
Digital and Social Media Cuts across an Organisation (as a Competence, Capability and Channel) – and so, Negates the Long-Term Need for a Chief Digita... 22 Mar 2013 | 11:57 pm
It is universally accepted that digital and social media has had and continues to have a significant impact on most industries or what I have termed as ICET-APMA (Information, Communication, Entertain...
How to set up a Twitter List 21 Mar 2013 | 05:31 pm
Twitter lists have been around for several years now but we still believe it is one of the most valuable assets Twitter has to offer. Many marketers are asking for segmentation of their followers and ...
Integrated Marketing – How the Old Principles Still Lend Themselves to Digital and Social Media 20 Mar 2013 | 09:45 pm
Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the...
