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Marketing Premium Brands to Hispanics 1 Aug 2013 | 07:44 pm
Premium brands, whether they are traditional luxury brands in the fashion category such as Coach and Prada, or those in more traditional categories, such as automotive, spirits or retail, rarely if ev...
Hispanics, Healthcare and the Exchanges 8 Jul 2013 | 11:12 pm
In the coming months, implementation of significant portions of the Affordable Care Act (also known as “ACA” or “ObamaCare”) will begin. Specifically, the individual health insurance exchanges (“Excha...
The great debate: Spanish or English online? 15 Jun 2013 | 04:03 am
My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal to my latest article on Hispanic digital behavior. While I appreciate his spirited disagreement and do no...
How Digital is changing the Hispanic Market 6 Jun 2013 | 08:50 pm
It’s hard to find anyone who doesn’t agree that Hispanics are one of the most digitally connected demographic groups in the U.S. We’ve all seen the data – Hispanics over-index in the adoption of techn...
Hispanic Marketing Conferences and the State of the Industry 2 May 2013 | 09:57 pm
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and att...
We’re not the Hispanic market 4 Apr 2013 | 06:08 pm
I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into t...
It’s time to question everything we think we know about the Hispanic market 7 Mar 2013 | 09:15 pm
Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of thes...
The Impact of Immigration Reform on Hispanic Marketing 7 Feb 2013 | 10:18 pm
There is much talk these days about the possibility of comprehensive immigration reform. While it has been 26 years since the last major reform of the U.S. immigration system, and there have been many...
Univision’s New Ad Agency: Much Ado About Nothing 18 Jan 2013 | 04:54 am
There has been a lot of concern and confusion in the Hispanic ad agency world this week as a result of Univision’s announcement of the launch of their internal ad agency called “The Univision Agency.”...
Pharmaceutical Marketing to Hispanics: Challenges and Opportunities 14 Jan 2013 | 06:55 am
I recently wrote an article for PM360, a top industry trade publication for marketers in the pharmaceutical, biotech and medical device industry, on the Hispanic pharmaceutical direct to consumer (DTC...
