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The Dot-Brand Revolution (Part 2 of 2) 21 Aug 2013 | 11:28 pm
In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap, generic top-level domains (gTLDs) are the part of the URL that come after the last do...
Four Characteristics of Savvy Online Brands 15 Aug 2013 | 04:10 am
The Conversation Prism Today's consumer has unprecedented access to information and an ever-expanding universe of tools for sharing opinions. Don't be deceived by word-of-mouth's quaint handle: socia...
The Dot-Brand Revolution (Part 1 of 2) 7 Aug 2013 | 11:07 pm
Most of my professional life has been spent working with companies and organizations that are protecting, expanding or reinventing their brand identities in the digital world. Although I now work in-h...
Your Favorite Dongle and Why Size Matters: Chromecast, Nexus 7 and Responsive Design 3 Aug 2013 | 01:55 am
It’s been a pretty nice week for Google. Chromecast, their new $35 browser-to-TV streaming dongle, is selling faster than you can say “best stocking stuffer ever.” They’ve out-Appled Apple, with thei...
Webinar Replay: Altimeter Thought Leaders Owyang & Lieb Teach Brands How to Transform Their Content Marketing 25 Jul 2013 | 07:02 am
Does your brand have a content marketing strategy? How are mobile technologies influencing content marketing trends? How do marketers get executive support and funding for content marketing programs? ...
How Global Brands Can Avoid A Potential YouTube Pitfall 11 Jul 2013 | 06:12 am
Your enterprise is global. These days, that almost definitely means that your YouTube marketing strategy is too. You're managing multiple regional brand channels on unique URLs and uploading localized...
Global Brands Herald the Era of Responsive Design With New YouTube One Channels 28 Jun 2013 | 02:06 am
SAN FRANCISCO, CA--(Marketwired - Jun 27, 2013) - Thismoment, the global leader in brand solutions for YouTube, today announced broad adoption of YouTube's responsive One Channel format by major brand...
Coca-Cola and Thismoment Continue to Break New Ground Within the Social Landscape 18 Jun 2013 | 08:25 pm
CANNES, FRANCE--(Marketwired - Jun 18, 2013) - Cannes Lions -- Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will e...
Coca-Cola and Thismoment Continue to Break New Ground Within the Social Landscape 18 Jun 2013 | 08:25 pm
CANNES, FRANCE--(Marketwired - Jun 18, 2013) - Cannes Lions -- Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will e...
Agency Powerhouses Digitas, Edelman & Team One to Headline June 26 Webinar 12 Jun 2013 | 05:33 am
We're excited to announce the next edition of our webinar series: What's new? What's next? The Future of Digital Marketing. From designing breakthrough integrated campaigns to driving brand adoption ...
