Thoughtgadgets - thoughtgadgets.com - ThoughtGadgets
General Information:
Latest News:
The $148 billion reason why TV is still so complicated 25 May 2013 | 08:03 pm
It’s 2013 and we live in the future. We have little glass slabs in our pockets connecting us with anyone in the world or all the information ever written. Aluminum tubes rocket us above the clouds to ...
Hey, look. Your website won't fit. 11 May 2013 | 06:35 pm
Would you send out 1 million direct mail pieces if you knew 37% of them wouldn't fit in consumers' mailboxes? Of course not -- but this is exactly what many publishers and businesses do when their web...
The future Eternity App will end loneliness for the elderly 7 Apr 2013 | 06:11 pm
Len Kendall wrote a poignant post about visiting his elderly grandmother and realizing that most people in the retirement home seemed lonely, because so many of their friends were already gone. He sug...
Rebuilding your organization to face uncertainty 4 Apr 2013 | 07:42 pm
There are many smart ideas in Richard Daft's 2009 book "Organizational Theory and Design," with the most vital one being not all organizations should be structured the same. Your group is a band of li...
The accelerating crisis of advertising visual inventory 31 Mar 2013 | 06:21 pm
Five years ago in Businessweek I wrote the real threat to Google wouldn't be Apple or Facebook, but instead the migration of consumers to mobile devices that have less "visual inventory" — physical sc...
On the evolutionary aversion to ‘native ads’ 22 Mar 2013 | 05:45 am
Native advertising is the latest buzzword circulating among agencies and publishers. There’s nothing new here; “native” means crafting a marketing message in a format that appears to fit within the or...
When to pick engagement vs. broadcast 5 Mar 2013 | 04:19 am
Here's a grid that explains when you should use social media, or when an ad on TV will suffice just fine. It was born out of my frustration a year ago with some communication gurus saying "everyone sh...
Look out. Mobile is now dinging your web strategy. 24 Feb 2013 | 08:11 pm
Everyone is excited about mobile, but it sure is creating problems for both advertisers and publishers. First, the whopping trend. In December 2012, comScore reports, 37% of U.S. consumers' "digital ...
Going for global metrics, comScore dismisses clicks 17 Feb 2013 | 05:19 pm
ComScore recently published a manifesto that would have you believe popular digital advertising metrics such as click-through rates, or clicks themselves, don't matter anymore. Before we evaluate whet...
Nemo? It's time to sell ad naming rights to storms 9 Feb 2013 | 02:36 am
Dear U.S. government: In an age of constant budget worries, here's a simple proposal. Sell advertiser naming rights to major hurricanes and snowstorms. Apparently the National Weather Service is upse...
