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Five Ways to Make Your Paid Search Ads Stand Out 14 Aug 2013 | 11:32 pm
The following post is from Amanda Baron, Web Marketing Analyst. The ever-changing Google landscape means that paid search ads are not only competing with other AdWords advertisers, but the landscape ...
Case Study: TripAdvisor Hotel Meta-search – What Has Changed & Why Is It Important? 8 Aug 2013 | 10:41 pm
The following post is from Josh Runes, Web Marketing Analyst. Last fall, MICROS eCommerce conducted research to determine the benefits of the TripAdvisor “Show Prices” program. The study concluded t....
Paid Search: Four Tips for Improving Your PPC Ad Ranking 17 Jul 2013 | 12:07 am
The following post is from Carley Beckner, Web Marketing Analyst. In the last blog post, we discussed why your ads might not appear in search engine results. But many still wonder once you have ascer...
Paid Search: Why aren’t my ads appearing? 10 Jul 2013 | 12:12 am
The following post is from Carley Beckner, Web Marketing Analyst. We know if can be infuriating to invest in paid search campaigns and not see your ads appear when you search the terms you bid on. Th...
Part III: Engagement on Google+ 25 Jun 2013 | 11:42 pm
The following post is from Allison Guarino, Search & Social Analyst. We first cleared up a few misconceptions about Google+ and then talked more about where you will see Google+ listings online and h...
Part II: Taking Advantage of Google+ Features 21 Jun 2013 | 12:52 am
The following post is from Allison Guarino, Search & Social Analyst. As we described in Part I of this series, Google+’s real advantage over other social platforms is its link to other Google feature...
A business’s presence on Google: Your Local listing and expanding its reach with Google+ 18 Jun 2013 | 10:42 am
The following post is from Allison Guarino, Search & Social Analyst. In early May we asked you which social media platform still confuses you. You answered Google+, and rightfully so. Compared to oth...
Instagram v. Pinterest: Where should your hotel spend its time? 7 Jun 2013 | 12:39 am
The following post is from Meghan Veroneau, Marketing Coordinator. Do you have a specific person who handles the various social media platforms at your property? If you’re like most hotels, you prob....
Capturing the attention of summer travelers on social media 16 May 2013 | 11:11 pm
The following post is from Meghan Veroneau, Marketing Coordinator. According to a recent TripAdvisor survey, 86% of people are planning a leisure trip this summer and 30% are planning trips for the u...
Tips for determining if you should join a new social media platform 8 May 2013 | 10:48 pm
The following post is from Meghan Veroneau, Marketing Coordinator. It seems that a new social platform launches every few weeks, and with each introduction, a flurry of blog posts and mentions about ...
