Tkcarsites - blog.tkcarsites.com - TK Carsites Blog
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We’re Moving the Blog 7 Jun 2013 | 07:40 pm
After much thought about whether or not to maintain a presence here utilizing the TK Carsites brand, we’ve decided to start posting all of our content on the other venues. KPA Blog – Everything that ...
Understanding KPA Connect: A Live Demonstration 8 Jan 2013 | 02:16 am
A proper Content Management System (CMS) has been called by many experts the most important component of internet marketing in the automotive industry in 2013 Having a strong one can be the difference...
The Facts About KPA Elite SEO 26 Dec 2012 | 03:23 pm
If you’re like most dealers, you’re not completely satisfied with your rankings on Google and Bing. You’ve hired an SEO vendor or upgraded your website package to include SEO, but for some reason your...
Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus 7 Dec 2012 | 10:29 am
Let’s face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations t...
SEO is Dead… for those who can’t keep up 30 Nov 2012 | 12:33 pm
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It’s like clockwork; Google makes a change, their pages rank poorly,...
Make Your Facebook Posts Stand Out with Better Pictures 12 Nov 2012 | 06:49 am
One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement...
Focus on Total Conversions, Not Conversion Rate 8 Nov 2012 | 11:21 am
There’s a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the qu...
Social Media Reputation: Building Your Dealership Power Accounts 6 Nov 2012 | 04:36 pm
This is Part 3 in a 5 part series. Read Part 2 here. By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of aut...
Social Media Reputation: Picking the Power Accounts at Your Dealership 31 Oct 2012 | 01:00 pm
This is Part 2 in a 5 part series. Read Part I here. As we advance in social media strategies, one of the biggest challenges is getting traction. The rise of social signals in search marketing alone ...
#Twitter Basics: Mastering #Hashtags for #AutoMarketing 26 Oct 2012 | 09:34 pm
Twitter is not a challenge for most car dealers. It’s pretty easy be above average as a dealership because most of your competitors aren’t doing it at all. Getting to the next level isn’t that hard, e...
