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Making content contagious 31 Jul 2013 | 07:26 pm
The digital media revolution has had a significant impact for content creators and media owners. Call it gossip, word of mouth or citizen journalism, the fact is that this week's big online trends wil...
Engaging the Net-Engagers 25 Jul 2013 | 09:04 pm
It is easy to assume that everyone these days - young people in particular - are regular internet users and pretty online-savvy. However, Kantar Media's Youth TGI study reveals that there is a hard co...
71% OF CHINA’S MOBILE INTERNET USERS ACCESS THE WEB ON THE MOVE EVERY DAY, UP FROM 34% IN 2008 22 Jul 2013 | 06:52 pm
22 July 2013 - The percentage of mobile internet users in China who accessed the web from a mobile device at least once a day reached 71% in 2012, according to Kantar Media's CNRS-TGI study. This was ...
The influence of fictional characters on today’s young people 25 Jun 2013 | 10:18 pm
While gravitas is often given to the impact of celebrities on young people in Britain, it is important to consider the profound impact that fictional characters can also have on them. Latest insight ...
Global Sports Media Consumption Report 2013 Sees Surge in Time Spent by Fans Consuming Sport 20 Jun 2013 | 07:53 pm
Digital sports media company PERFORM has today released the findings of their third annual report into sports media consumption which highlights a large increase in the time spent by fans consuming sp...
A Breakthrough in Internet TV Audience Measurement 19 Jun 2013 | 06:37 pm
London, 19 June 2013 - Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices. This is a g...
Britain’s upmarket ethical consumers 5 Jun 2013 | 10:19 pm
Company ethics are fast becoming an essential part of business in Britain. Ethical advertising campaigns are on the increase as brands respond to the rise in consumer awareness of corporate social res...
Calming the communications confusion 30 May 2013 | 11:07 pm
The fragmented world of social media encourages brands to develop a global strategy with a more unified approach to attain direct access to consumers. However, the emerging practices of PR 2.0 and con...
Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail 16 May 2013 | 04:02 pm
Newly released data from Kantar Media's syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and table...
TGI: Is it Double Trouble Ahead for the Lotto's Keenest Players? 7 May 2013 | 04:58 pm
Later this Autumn, when the leaves fade from green to brown, National Lottery players will need to rethink their strategy for trying to win big each week since the price of Lotto tickets will double t...
