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Tripadvisors’ New Development 7 Aug 2013 | 12:31 pm
How does TripAdvisor’s newest feature affect you and your customers? Last month I wrote about how sexy Trip Advisor’s newly launched search and book functionality is which is already proving popular ...
Is Email Marketing still relevant? 14 Jul 2013 | 07:30 am
I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another topic altogether!). I mean the marketing emails I get from businesses or organi...
Review of the New Zealand CamperMate iPhone App 20 May 2013 | 09:09 am
Having heard of a version 2.0 being released of the CamperMate app, I thought it was time to check it out and see what the free iPhone/Android app had to offer to people travelling Aotearoa. The aim o...
The Social Media Revolution 2013 1 May 2013 | 03:12 am
A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all… …and just for fun…
Does New Zealand need another “Qualmark”? 27 Mar 2013 | 02:36 am
Qualmark has been widely regarded as the nationwide tourism standards rating system. Their job is to provide New Zealand accommodation and activity operators’ independent audits, awarding tourism ope...
MBIE welcomes debate on tourism forecasting 14 Feb 2013 | 01:11 pm
It is good to see the interest in the 2012 tourism forecasts prepared for the Ministry of Business, Innovation and Employment by NZIER. Our forecasts are designed to promote debate and encourage stra...
Silencing Environmental Criticism 17 Dec 2012 | 11:58 am
The forcefully expressed views of environmental scientist Dr. Mike Joy are obviously beginning to influence public perceptions about the hollowness of our tourism advertising. Why else would the polit...
Profile Your New Tourism Product or Business Here 28 Nov 2012 | 01:39 pm
We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or are about to launch) something new, innovative and different to the tourism market we...
Developments in official tourism data in New Zealand 7 Nov 2012 | 10:22 am
Many of the readers of this blog are keen users of official statistics on tourism – produced by Statistics New Zealand, Ministry of Business, Innovation and Employment, or Tourism New Zealand. With a...
5 Things to know about the Chinese Market for the Small to Medium size tourism business 23 Oct 2012 | 01:42 pm
For the last two years, Tourism New Zealand (TNZ) has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the C...
