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AdWords Impression Share Report: Ninja PPC from Brad Geddes 25 May 2013 | 12:29 am
In case you missed it: This advanced AdWords trick will help you identify areas of optimization opportunity. In this webinar clip from our most recent webinar, Advanced Google AdWords author Brad Gedd...
From the Pros: 7 Advanced PPC Tools 11 May 2013 | 01:51 am
Advanced PPC marketers know how to drive more profitable conversions while paying less. But it’s not all about campaign structure, creative ad copy and constant optimization. (Those are very important...
Why Can Walmart Afford to Spend $15/Click on a $10 Stapler? 26 Apr 2013 | 09:56 pm
In case you missed it: The giants of online advertising can afford to pay more for clicks. Why? Because they have worked to understand their customer Lifetime Value. In this webinar clip, Trada’s Anna...
Trada review: Are you a mid-sized business that needs PPC? 28 Mar 2013 | 02:23 am
Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC exper...
Google Enhanced Campaigns: What to do NOW 15 Mar 2013 | 12:31 am
In case you missed it: Trada and Unbounce hosted a webinar recently, in which Trada’s Anna Sawyer and Oli Gardner from Unbounce delved into what Enhanced Campaigns mean for you as an AdWords advertise...
3 Basic PPC Questions Answered 1 Mar 2013 | 02:12 am
Let’s talk about the basics for a minute. We field a lot of questions about paid search, and today we’ll answer some of the most frequently asked questions about PPC. Can I bid on my competitor’s bran...
Google Enhanced Campaigns: You Need to Prepare Now 7 Feb 2013 | 11:31 pm
Google made a significant announcement today: starting in a few weeks and rolling out until the middle of the year, all AdWords mobile, desktop and tablet campaigns will be combined. You will no longe...
7 Secrets for Writing Killer PPC Ad Headlines 6 Feb 2013 | 11:34 pm
This is a guest post by Wendy Kam Marcy, Marketing Manager at WhatRunsWhere.com In the world of paid search, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the ...
Quality Score for 2013 – What Really Matters to Google 30 Jan 2013 | 10:11 pm
This is a guest post by Chris Gombeski. Quality score in paid search can be a metric that boggles the mind of advertisers. What goes into the quality score and how does Google attribute a quality scor...
Get Your PPC and SEO Teams to Work Together 21 Jan 2013 | 09:41 pm
This is a guest post by Chris Gombeski. Most companies today are looking to compete for the highest share of Internet consumers for their products and services. One thing that usually causes a conflic...
