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Centro Brand Exchange, delivering even more quality in 2013 29 Jan 2013 | 01:00 am
I recently read a thought-provoking article in MediaPost titled “Top-10 Predictions for Real-Time Bidding in 2013.” Of the ten predictions, six consumed most my thoughts, efforts and conversations in ...
Mobile’s messy middle 23 Jan 2013 | 06:38 pm
There is an interesting trend taking place in the mobile space that offers tremendous potential for sites and advertisers alike. Over the past couple of months, there has been a good deal of discussio...
Eliminating redundancy in DOOH Content 22 Jan 2013 | 07:43 pm
At the Centro water cooler, the big talk around the 2012 holiday shopping period wasn’t about which gifts to buy – but how many consumers were using their mobile devices to make purchase decisions on ...
Twitter, TV and the creation of the seamless future 17 Jan 2013 | 05:03 am
Nielsen recently released their 2012 Social Media Report, and within it are some great little chestnuts of info. The one that stood out to me was related to how many people are on Twitter while they’r...
Combating the “Fat Finger” dilemma 16 Jan 2013 | 06:25 am
Over the past year, I’ve had the pleasure of working with many agencies to help them execute successful mobile advertising campaigns. For many of these agencies, 2012 was the first year in which they...
Taking a look at gazeMetrix 14 Jan 2013 | 09:39 pm
Instagram has become a large filtered institution in my life. I check it before I fall asleep at night and when I wake up in the morning. I like my friends artsy filtered waffles at brunch and pine ov...
Facebook shedding light on native mobile advertising 11 Jan 2013 | 08:58 pm
Have you noticed more Facebook mobile ads? Based on recent growth in Facebook mobile revenues, you should have. Originally expected to garner $45-$100 million in mobile display, Facebook is expected ...
Paid Search: Leading the Mobile Revolution 10 Jan 2013 | 07:40 pm
Yes, “mobile” is no longer a thing of the future. It is here and it is prominent, but still struggles to get its share of the advertising dollars. According to an AdAge White Paper, consumers’ media ...
The battle of traditional commercials versus online video 10 Jan 2013 | 07:03 pm
A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that pla...
CES 2013: Exciting programs and panelists to lead show discussions (Part II) 8 Jan 2013 | 05:27 pm
While the excitement of the holiday season is over, there’s a ton to look forward to in the New Year for technology enthusiasts. For those deeply curious about what’s to come in 2013, there’s no bette...
