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A True Story of Real Brand Engagement 9 Oct 2012 | 01:53 am
About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of the 2014 World Cup and the 2016 Olympic and Paralympic games. The objective ...
A True Story of Real Brand Engagement 9 Oct 2012 | 01:53 am
About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »
Mandalah NY CEO to Speak at World Future Trends Summit 14 Sep 2012 | 09:14 pm
Summer may be gone, but we’re already thinking about heading back to the beach: Mandalah New York CEO Florian Peter will be speaking about “conscious innovation” at the upcoming World Future Trends Su...
Mandalah CEO to Speak at World Future Trends Summit 14 Sep 2012 | 09:14 pm
Summer may be gone, but we’re already thinking about heading back to the beach: Mandalah New York CEO Florian Peter will be speaking about Read More »
Reverse Innovation on the Rise 6 Sep 2012 | 02:47 am
More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle class includes almost two billion people with an annual spending pow...
Reverse Innovation on the Rise 6 Sep 2012 | 02:47 am
More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »
How to (Not) Market to Women 31 Aug 2012 | 09:57 pm
Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically designed to better fit a woman’s ha...
How to (Not) Market to Women 31 Aug 2012 | 09:57 pm
Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically Read More »
Finding a Market for Failures 25 Aug 2012 | 02:16 am
Last week, Google Africa launched its Gmail SMS service, which allows users to receive email directly to their phone. If you have a smartphone, this may sound less than groundbreaking, but to African ...
Finding a Market for Failures 25 Aug 2012 | 02:16 am
Last week, Google Africa launched its Gmail SMS service, which allows users to receive email directly to their phone. If you have a smartphone, Read More »
