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What’s Happening: Mobile Usage at an All-Time High 23 Aug 2013 | 11:20 pm
Business Insider released two data-heavy reports this week, one focusing on the benefits of big data and the other analyzing the numbers. With mobile usage as the primary driver, current indications ...
Partnership: TrialPay and Applicasa join forces to offer premium monetization solution 22 Aug 2013 | 09:53 pm
So, you spend a ton of time and resources building an engaging app that users will love. That’s great. But with hundreds of thousands of apps vying for consumer attention, in combination with the “f...
What’s Happening: Interstitial Ads are Proving Themselves 16 Aug 2013 | 10:45 pm
In the midst of our recent discussions about the benefits of various types of mobile ads, we were happy to see a report that substantiated all the buzz. This week, InMobi released concrete numbers sh...
Calling mobile app developers: We’d love your opinion! (Quick Survey) 15 Aug 2013 | 12:23 am
Last month, we reached out to our partners, asking for their insights on their app development plans for the next year. We received responses from companies of varying sizes developing apps in the mob...
What’s Happening: The Changing Mobile Ad Landscape 9 Aug 2013 | 11:04 pm
We highlighted some of the pros and cons of native ads last week, but native advertisements may have a more far-reaching impact on the mobile business landscape at large, as discussed by Sephi Shapria...
Do users who complete offers become paying customers? 7 Aug 2013 | 10:59 pm
An oft cited statistic in social gaming is that only 5% of your players are actually paying customers. So how do you monetize the other 95%? That’s where TrialPay comes in. We enable developers to m...
#TrialPayCures at Casual Connect: The Offline Opportunity 6 Aug 2013 | 08:35 pm
Last week, at Casual Connect, Terry Angelos, our President and Co-Founder, gave a talk on the offline opportunity, challenging developers and vendors alike to think about how they are taking advantage...
What’s Happening: The Pros and Cons of Native Ads 2 Aug 2013 | 11:11 pm
Even though mobile use is exploding worldwide, advertisers are still trying to figure out how to best monetize this growing market. Considering consumers’ distaste for banner-style ads, native ads are...
#TrialPayCures at Casual Connect 30 Jul 2013 | 06:06 am
Are your eCPMs bloated? Getting integration headaches? Or maybe offers are feeling scammy? TrialPay has a cure for that! Come visit our booth at Casual Connect in San Francisco, starting tomorrow, o...
Meet TrialPay at Casual Connect! 27 Jul 2013 | 01:58 am
We’re excited about Casual Connect in San Francisco next week (July 30-August 1, at the Hilton in Union Square)! If you’re attending, and want to meet with us, come by our booth on the Ballroom Leve...
