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Taking the Mystery out of Social Media Marketing 27 Aug 2013 | 10:00 am
Social media is one aspect of marketing that can be tough to put your finger on. We search endlessly for a magic formula to attract followers and increase engagement, but in truth, it doesn’t exist. I...
How Serendipity Creates Great Work for the Iowa State Fair 29 Jul 2013 | 10:00 am
Do you know the Persian tale of “The Three Princes of Serendip”, whose heroes were always discovering by accident things of which they were not in quest? In essence, that’s also the story of how Trili...
Two Heads are Better 25 Jun 2013 | 10:00 am
“Collaboration.” In creative departments across the world, it’s a word that’s heard on a daily basis. “We’re really big on collaborative thinking around here,” agencies tell their clients. “Collaborat...
What's APPropriate? 28 May 2013 | 10:00 am
When it comes to marketing, people are always looking for the latest and greatest. From social media to guerilla advertising, we marketers have a tendency to go all in. Yet, amidst the frenzy of new m...
Make Sure Online is Part of Your Mix 10 May 2013 | 10:00 am
As a rule, when I help clients create media plans, I always recommend they choose at least two types of media for their campaigns, which benefits reach and frequency. Radio and newspaper, broadcast an...
What Does Jazz Have to Do with Advertising? Everything! 30 Apr 2013 | 10:00 am
In honor of Jazz Appreciation Month, Trilix offers the following advertising tips from Abe Goldstien, our resident jazz advocate.Surprise Your Audience — Jazz critic Whitney Balliett once described ja...
Win or Lose, Be Sure They Know Your Name 26 Mar 2013 | 09:00 am
In the height of March Madness, collegiate powerhouses are facing off, each searching for the glory of a championship. But for some smaller, lesser-known schools, just making it into the NCAA tourname...
Do YOU have an Opportunity Management Plan? 28 Feb 2013 | 11:00 am
Words like “engagement” and “join the conversation” are buzzing around marketing strategies today as new vehicles for communication emerge all the time. Thanks to inventions like mobile devices, in-ho...
Six Common Media Misperceptions 21 Feb 2013 | 11:00 am
As one of my mentors used to say, media isn’t black and white, it’s grey. Still, when it comes to planning and buying media, there are some things we can say with certainty. Here are a few common medi...
Check the Pulse of Your Target Audience 7 Feb 2013 | 11:00 am
Advertising during the Super Bowl is unique if for no other reason than for the sheer level of attention it receives, even before ads hit the air. More than half of viewers say the much-anticipated co...
