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Marketing is Not Optional 26 Apr 2013 | 10:56 am
"There are only two things in a business that make money – innovation and marketing, everything else is cost." —Peter Drucker The post Marketing is Not Optional appeared first on Tronvig Group.
“I Don’t Need a Brand. I Need a Product.” 24 Apr 2013 | 08:06 am
When saying "I don't need a brand. I need a product." the speaker was saying she doesn’t need McDonalds, she just needs fries—any fries for that matter. She doesn’t need HP, she just needs a computer ...
Tronvig Group To Brooklyn Navy Yard 16 Apr 2013 | 07:00 pm
On April 18, 2013 Tronvig Group moves in to the Brooklyn Navy Yard. Taking up new larger offices in Building 280 of a re-envisioned and evolving, eco-friendly industrial park. The post Tronvig Group ...
Museums and Motivation (Part 1) 10 Apr 2013 | 01:34 pm
How can museums use motivation more effectively to engage visitors and other constituents? What are the dangers and opportunities of the "gamification" trend, and what can museums do with insights obt...
Mixing Motivation: Danger of Extrinsic Motivation 18 Mar 2013 | 06:00 pm
"Virtually every type of expected tangible reward made contingent on task performance does, in fact, undermine intrinsic motivation. Furthermore, not only tangible rewards, but also threats, deadlines...
Branding and Marketing Discovery Day 18 Mar 2013 | 11:33 am
Tronvig Group's Branding and Marketing Discovery Day is a 1 day workshop that is offered to any business or non-profit anywhere in the world. The workshops are conducted by James Heaton using a compre...
Tell them the truth. 13 Mar 2013 | 08:12 am
"Tell them the truth. First, because it is the right thing to do, and second, they'll find out anyway." —Paul Galvin Ahh the truth. That thing to be finessed if you want to succeed in marketing...NO...
Consumer Insight: Singles (Family Life Cycle for Museums Part 1 of 8) 1 Mar 2013 | 03:00 am
Singles, age 18-35, are a very large and growing population, particularly in metropolitan areas, even relatively small ones. This makes them a very desirable consumer target. They are also important b...
Video 4 Feb 2013 | 03:08 am
The importance of video as a brand asset, communications tool and marketing vehicle is rapidly expanding, but it should always be regarded as an asset in support of a larger plan. Strategy compliance ...
Illustration 25 Jan 2013 | 10:41 pm
The important issue with illustration, as with photography, is understanding clearly what we are trying to achieve from a strategic standpoint and who our audience is so the choice of illustration sty...
