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TRUSTe Congratulates IBM on APEC Certification 20 Aug 2013 | 05:56 pm
TRUSTe congratulates IBM on the milestone achievement of being the first company to certify their data transfer practices with TRUSTe under the Asia-Pacific Economic Cooperation (APEC) Cross Border Pr...
Powering Trust in the Data Economy 8 Aug 2013 | 02:45 am
Dave Deasy VP Marketing | TRUSTe @davedeasy Twenty years ago there was no Facebook, no Amazon, cookies were something you stored in a jar and privacy was something people felt able to control themselv...
Moving Beyond the Cookie – Privacy Best Practices for Using Device Recognition Technologies 5 Aug 2013 | 06:00 pm
Joanne Furtsch Director of Product Policy | TRUSTe @privacygeek Advertising in mobile, like desktop, is growing as app developers look for ways to monetize their apps and brands look for innovative ...
What’s Next for the NTIA Mobile App Transparency Code? 1 Aug 2013 | 05:00 pm
Saira Nayak Director of Policy | TRUSTe @sairanayak On July 12, 2012, the Department of Commerce’s NTIA division kicked off a Multistakeholder proceeding focused on deciding a standard for mobile ap...
DAA Releases Self-Regulatory Guidelines for Mobile 26 Jul 2013 | 12:04 am
Joanne Furtsch Director of Product Policy @privacygeek This week the Digital Advertising Alliance (DAA) has announced the release of its highly anticipated guidelines around how the self-regulatory...
European Advertising and Media Industry Launches a New Trust Seal of Approval 15 Jul 2013 | 12:00 pm
Rick Armstrong Senior Product Marketing Manager | TRUSTe A brand new Trust Seal for Online Behavioural Advertising (OBA) has been launched today by the European Interactive Digital Advertising Allianc...
TRUSTe Helps IDG UK Earn The Trust Of Their Users And Deliver Best Practice In The Marketplace 8 Jul 2013 | 08:00 pm
IDG UK is the UK’s leading technology media company. Its brands span the tech media landscape across the enterprise, SMB and consumer sectors, making IDG UK the primary and most trusted reference sour...
TRUSTe Named First Accountability Agent for APEC Cross Border Privacy 28 Jun 2013 | 08:00 pm
This week, TRUSTe announced that it is the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. The primary goal of APEC is to...
TRUSTed Ads Heats up This Summer with New Client Launches 26 Jun 2013 | 08:00 pm
This month, we helped launch new desktop and mobile web ad campaigns featuring the AdChoices icon with major brands, including Forbes GoldBach LaQuinta StubHub Weatherbug WebMD Since recent research h...
Powering trust in EU targeted advertising with the OBA Icon 24 Jun 2013 | 08:58 pm
Just a week after the launch of an EU-wide advertising campaign to raise awareness of the OBA Icon, the European Interactive Digital Advertising Alliance (EDAA) has announced TRUSTed Ads, the leading,...
