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Demonstrating Speed 13 Sep 2011 | 08:01 am
Some people abhor demos. And there are a lot which suck. But then again, there are a lot of great ones. Seen quite a lot of demos that attracted my attention lately, so finally I thought of narrowing ...
Contagion OOH 7 Sep 2011 | 09:39 am
Spotted in Toronto, a rather unusual OOH for the new movie Contagion: As they say, it’s rather a piece of art than a piece of communication, as almost nobody pays attention to this. But that might no...
Best in Class Campaign in Banking – BMO’s SmartSteps for Parents 7 Sep 2011 | 09:30 am
Banking and financial services can be a hard category for a communication specialist. There is little differentiation between products, a lot of communication goes through direct channels and usually ...
XBox Opens Dedicated Showrooms in Canada 3 Sep 2011 | 04:30 pm
Seen yesterday in Toronto and, according to the employees, also opening in some other big Canadian cities, but not in US. Nice and cozy inside, one can play games and even buy, but they claim it’s not...
New Sony E-readers Leaked 1 Sep 2011 | 08:08 am
E-reader fans were on high alert ever since Bloomberg announced back in July that Sony was launching new models in August. Amazon’s dropping prices for Kindle was also a sign they are preparing a new ...
Some New Promotional Mechanics 22 Aug 2011 | 02:42 pm
via Marketing. And Bud Light publishing the winners’ faces in OOH:
Storytelling Technique Nicely Applied 29 Jul 2011 | 06:10 am
In the new Old Spice development: - introducing a challenger: - the battle (click “Continue” button on bottom right corner till the battle ends) : Quite an epic by W+K!
Personal Names & Branding 29 Jul 2011 | 05:07 am
Al Ries & Jack Trout have a significant chapter names in their “Positioning. The Battle for Your Mind”. They actually talk about personal names and finish the chapter (if I remember correctly, don’t h...
My Cannes 2011 Picks (2) 26 Jul 2011 | 02:06 pm
As promised, my other 5 Cannes picks (see last post for reference) 1. Tesco – Homeplus Subway Virtual Store: because they seemed to have invented a feasible mobile shopping solution (that has actuall...
My Cannes 2011 Picks (1) 23 Jul 2011 | 07:54 am
I, too, enjoy Slow Motion, VW The Force and Nike Write the Future (among others). But I’m going to list a couple that have a rather more special meaning to me, usually linked to some kind of strategic...
