Ce m-a invatat o bere calda despre branding 30 May 2012 | 10:16 pm

Un prieten a patit-o. Era in Centrul Vechi, pe la ora pranzului. Sfarsit de sete si de cald, s-a asezat la o terasa, si si-a comandat o bere. Pe care a primit-o calda. Auzise ca se intampla altora luc...

Email Marketing is Not Dead 13 May 2012 | 10:00 am

Calling for Offline Activity 23 Apr 2012 | 05:17 pm

As a business with brick-and-mortar locations, our engagement in social media is only as powerful as its ability to also create engagement in our stores. … Ask your customers what they think. This m...

When to outsource social media? 23 Apr 2012 | 11:07 am

Lead by example 2 Mar 2012 | 10:47 pm

Yesterday I organized a small workshop for ASER‘s Brand Management School. It was a nice overall experience with a lot of loughs and a lot of questions. For me it was a great chance to pilot my new tr...

How to enchant customers 24 Feb 2012 | 12:51 am

The process of creating a deep, delightful, mutually beneficial and voluntary relationship with customers is called enchanting them. From Dale Carnegie to Robert Cialdini, people have explained how to...

Mediocrity in the Romanian business world 22 Feb 2012 | 10:32 pm

In February I started a partnership with “Cariere” Magazine. Once a week I’ll publish an article about marketing, social media or communications. I will speak both to customers an companys trying to g...

Break or make a project 21 Feb 2012 | 11:41 pm

Most of the time you have a great relationship with your agency. They get the work done and make you happy. You get to show off some great products or results, and that’s that. But sometimes things go...

From Social Media to Content Marketing 20 Feb 2012 | 01:33 pm

Friday I’ve spent part of my day over at Radio 21‘s head-quarters. It was one of the best experiences I had as a trainer so far and I wanna thank all the guys (and girls) there for a great time. The ...

Frontera – Cabernet Sauvignon – 2010 20 Feb 2012 | 12:58 am

Another great adittion to my collection is the Frontera 2010 Cabernet Sauvignon.  It’s a balanced and fruity wine, rich yet medium in body. This wine is an ideal starting point to explore the fabulous...