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The Future 13 Apr 2013 | 01:37 pm
In February I left Buffer after working on every aspect of the app for over a year and a half (and documenting a lot of the interesting bits here along the way!). I’m immensely proud of everything tha...
Hacker New 11 Mar 2013 | 05:02 am
Around a year ago during my time in Hong Kong I started working on a Chrome extension for Hacker News. The aim of the extension was to make the site easier to use and add some (in my mind) much needed...
There Are Always More Users 10 Mar 2013 | 02:21 am
Something I hear often when talking to people and also find myself thinking occasionally is that there are only so many users that your startup can acquire… isn’t there a market limit? won’t they even...
Decisions, Decisions 30 Nov 2012 | 11:38 pm
Recently I was talking to a friend about decision making, she was stuck in a paralysing situation with the knowledge that whatever option she chose it would likely become a major turning point in her ...
An Amazing Way to Get Customer Feedback and Build a Community 19 Nov 2012 | 04:12 am
So you’re building a new product or feature and want to gather feedback from your users… If you are building a startup this is probably a situation you have been in many times before and there are ton...
Sign Up or Sign In, Does it Matter? 25 Aug 2012 | 08:03 pm
The hurdle. It’s a metaphor! The Idea Like any startup, at Buffer we are always looking for ways to reduce friction at every stage of using the product, from the moment you land on the homepage to t...
How We Increased Our Conversion to Paying Users by 171% 31 Jul 2012 | 11:32 pm
At Buffer we are currently focused on driving growth to a new level, in the process we are trying many different channels to increase the number of visitors and signups including content marketing, we...
How to Use Notifications and Alerts to Give Your Startup an Edge 12 Jul 2012 | 04:05 am
She’s alert, get it? Recently I’ve come to realise what a critical role notifications and alerts can play in running an internet startup, enabling a small and scrappy team to stay on top of many thin...
Scaling a Lean Startup, The Story So Far. 18 Jun 2012 | 01:31 pm
Since I joined Buffer in September last year we have seen awesome growth that has pushed both our hardware and mine and Joel’s sys-admin skills to their limits. In this time we have grown from a singl...
Realtime Analytics at Buffer with MongoDB 31 May 2012 | 12:26 am
Data Driven At Buffer we try our best to be a data-driven startup, it can be hard work measuring, testing, correctly reading the data and then acting on these results - we definitely still have a lot...
