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Print Magazines, Digital Magazines and Tablets/E-Readers 10 Aug 2013 | 12:05 am
This blog article is the last of our exploration of the 2012-2013 Magazine Media Factbook by MPA, The Association of Magazine Media. Be sure to visit magazine.org/factbook to read the whole survey. H...
Magazine Ads. The Numbers Don’t Lie. 2 Aug 2013 | 01:47 am
Print and digital magazines are a strong influence in the all-important early stages of the purchase, especially where large-ticket items are concerned. This helps ensure that a brand makes it to the ...
More Good News About Magazines 25 Jul 2013 | 01:37 am
In our continuing exploration of the ways and reasons that magazines are more relevant than ever, we take advantage of the fantastic resource that is the MPA, The Association of Magazine Media. MPA pu...
Avid Magazine Readers Are Connecting Directly With Magazines Via Social Media 12 Jul 2013 | 07:39 pm
Some interesting information about the connection between digital magazines and social media is available in a recent study done by MPA titled Magazine Media Readers Are Social. The following statisti...
Magazine Readers Are Social 4 Jul 2013 | 12:23 am
MPA (The Association of Magazine Media), recently conducted a study designed to explore the impact of social media on the magazine reading experience among traditional print and digital magazine reade...
Digital Magazines and Smartphones – Understanding the Connection 27 Jun 2013 | 08:17 pm
The Association of Magazine Media (MPA) conducted research on Magazine Media Readers and Smartphones and the findings are very interesting for the digital magazine publishers. MPA conducted this study...
Digital is Becoming the Preferred Magazine Format…Sooner Than We Thought 20 Jun 2013 | 07:53 pm
According to the 2013 Mequoda Tablet Study, very soon consumers will prefer digital magazines over print magazines. The study posits that in 2013, 55% of internet users own or have access to a tablet ...
Good Reasons to Publish Digitally 5 Jun 2013 | 01:37 am
Because tablets have become embedded in people’s lives and a majority of tablet owners use their tablets daily, with studies showing that the majority of tablet users are on their tablets several time...
Advertising on Tablets is Worth It! 27 May 2013 | 06:11 pm
In June of 2012 The Online Publishers Association collaborated with Frank N. Magid Associates, Inc. for data analysis and insight. The Magid Media Futures study evaluates attitudes and behaviors of me...
Digital Advertising Works! 20 May 2013 | 07:35 pm
Global digital advertising spending broke $100 billion for the first time in 2012, according to eMarketer, which predicts the business will grow another 15.1% this year. This is serious money. In addi...
