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BBC Radio 2 changes its tune 29 Jul 2013 | 09:23 am
Listeners to BBC Radio 2 are getting used to a new melody on its station jingles from today. One year after switching to Wise Buddah jingles and music imaging for its on air branding, Radio 2 has int...
Earshot Creative Review – Sony Radio Academy award winners 28 Jul 2013 | 06:57 pm
James Stodd, Richard Culver and Chris Reay Meet this year’s Sony Radio Academy promotion and imaging winners. James Stodd from the South Coast’s Jack FM and The Breeze, Richard Culver from BBC Radio...
Taylor Swift radio contest ambushed by “creep” friends 27 Jul 2013 | 01:48 pm
When Boston’s Kiss 108 invited listeners to prove themselves to be Taylor Swift’s biggest fan they didn’t count on a tasteless online ambush from friends of a “39 year old guy creep”. The prize was t...
The making of the BBC’s Lincoln lip dub 25 Jul 2013 | 12:34 am
When BBC Radio Lincolnshire’s lip dub video was released this week the general reaction around the industry was one of amazement. Amazement that that something so visually stunning and epic could be ...
How listeners changed the ad script 24 Jul 2013 | 02:53 pm
Case study: when a life insurance ad prompted listener complaints the advertiser BrightRock identified an opportunity to engage with consumers and strengthen its market positioning. The complaints ca...
The Co-op uses radio tactically for baby George 24 Jul 2013 | 01:04 pm
The Co-Operative is running tactical radio ads across the commercial radio industry to celebrate the birth of the royal baby. With every other media brand under the ‘son’ (boom ’tish) getting involve...
Are you a musical genius? 16 Jul 2013 | 11:53 am
We’re big fans here at Earshot of being able to help talent get on its way with more work and jobs – and now AudioSweets is crowdsourcing hot musical talent. See this fantastic opportunity for any com...
2013 Arqiva Commercial Radio Award winners in review … 4 Jul 2013 | 11:28 am
Wednesday 3rd July saw the commercial radio sector ascend on the Park Plaza Hotel Arqiva Commercial Radio Awards – a night filled with live music, celebrities, jokes a plenty and celebrations looking ...
Do you get songs stuck in your head? 3 Jul 2013 | 04:00 am
There’s nothing worse is there than getting a song stuck in your head. Maybe you’re working on a piece of production or producing an ad and your time in the studio means that you’re hearing a song ove...
The last switchover 25 Jun 2013 | 01:13 am
If you’re old enough this might count as nostalgia. If you’re not it’s probably just weird. It was 1990. I was 22. That’s enough context. This video shows how the BBC handled the tricky business of m...
