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Starbucks is selling more beer, wine and savory snacks as they expand their afternoon menu. 25 Jan 2012 | 07:10 am
Starbucks wants people come back for more, and more--all throughout the day. Over the last couple of years, they've been market testing an afternoon menu of alcohol (beer and wine) and savory snacks. ...
Macy's goes on the attack, suing Martha Stewart for its J.C. Penney deal 25 Jan 2012 | 06:20 am
A month ago we posted the news that Martha Stewart Living Omnimedia had inked a deal to sell housewares at J.C. Penney. It sounded like a great deal for Penney's and MSLO, but it seems to have made Ma...
Saab owners stay true to their loyal friend until its last breath 23 Jan 2012 | 01:55 pm
For decades, Saab owners have dealt with endless electrical problems, hose leaks and other mechanical defects that were just part of the Saab experience. Still, through all of the mechanical troubles ...
As baby boomers become seniors, they get their own television network--RLTV (Redefine Life TV) 23 Jan 2012 | 12:57 pm
As the number of baby boomers who offically become "seniors" grows exponentially over the next years, we will see more and more companies targeting this still highly active group. They are currently ...
1-800-GET-THIN Lap-band ads getting congressional scrutiny for "aggressive marketing" 23 Jan 2012 | 08:02 am
The controversy around a surgically implanted device to help people lose weight has been festeringin the Los Angeles area for months. Opponents of the "Lap-Band" a ring that is surgically implanted ar...
L.L. Bean kicks off its Centennial with a Giant Mobile Maine Hunting Boot--the Bootmobile 22 Jan 2012 | 10:53 am
To mark the company's centennial, L.L. Bean has driving a giant hunting boot across the country. Well, not a real hunting boot exactly, it is a truck designed to look like the brand's iconic hunting b...
Mark Cuban partners up with Ryan Seacrest, AEG and Creative Artists Agency to reimagine HDNet into AXS TV 22 Jan 2012 | 10:24 am
If Oprah can have her own television network, so can Ryan Seacrest. He, along with events promoter AEGand talent agency Creative Artists Agency(CAA) are partnering with billionaire Mark Cuban to essen...
Neuromarketing: brain food for creativity 22 Jan 2012 | 07:50 am
Neurmarketing research is becoming a more active experiment with many advertisers from Google to Frito Lay. By studying consumers' sensorimotor, cognitive, and affective responses to advertising or pr...
Campaign Friday: Volkswagen is going to the Bark Side with Star Wars themed Super Bowl campaign 21 Jan 2012 | 10:47 am
During last year’s Super Bowl, Volkswagen scored a huge hit with an ad starring a young boydressed as Vader trying to employ the mythical powers of The Force around his house. This year, the Star Wars...
President Obama is creating a Socialpaloza event around the State of the Union 21 Jan 2012 | 10:12 am
This Tuesday night, the President of the United States will deliver his State of the Union address to Congress, and the nation. Traditionalists might watch the address on broadcast television, and lis...
