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Designing Marketing Playbooks That Change Behavior 19 Aug 2013 | 02:31 pm
We have been designing and rolling out “how-to’s” or playbooks for the past 5 years that help established marketing and communications teams learn new tricks. This is part of our training heritage. W....
Three Helpful Principles for Strong Content Marketing 12 Aug 2013 | 05:17 pm
Nothing captures marketer’s attention today like content marketing. It’s been adopted by every pundit and marketing expert as the wave of the future. And for good reason. Picture this – in the future,...
The Relevance of Social Media Marcom in India 29 Jul 2013 | 08:31 am
As I sit high above Mumbai streets, comfortably ensconced in air conditioning and strong-enough Internet connectivity, I wonder about the incongruity of India’s 1.2 billion-plus population to the 121 ...
What Do People Share Most About Your Brand? 22 Jul 2013 | 03:00 pm
We examined brand advocacy across 23 brands in 4 categories. We looked at over 7 million mentions across China, Brazil, the UK and the US. We wanted to understand what drove brand advocacy – what do p...
10 Examples of the Social Side of Cannes 2013 8 Jul 2013 | 02:47 pm
There is no “social” category at the Cannes Lions. I buy the argument that most marketing will become ‘social’ in the future. Therefore, why have a category? You could say that about a lot of categor...
The Cannes Lions Will Be Social But Will They Be ‘Social?’ 16 Jun 2013 | 08:02 pm
The advertising world descends on Cannes this week. #OgilvyCannes will be there in full force. I am looking forward to pretty much what is the anti-Cannes experience – sessions, seeing the work, valua...
The Cannes Lions Will Be Social But Will They Be ‘Social?’ 16 Jun 2013 | 08:02 pm
The advertising world descends on Cannes this week. #OgilvyCannes will be there in full force. I am looking forward to pretty much what is the anti-Cannes experience – sessions, seeing the work, valu...
Business Lessons from the Long, Strange Trip 10 Jun 2013 | 04:29 pm
I didn’t go to business school. Perhaps, I shouldn’t broadcast that fact. One look at my LinkedIn profile and it will be clear. The closest I got to Wharton was walking by the building on my way to se...
An Inside View of The Drivers of Word of Mouth 29 May 2013 | 01:56 am
What causes us to share something we have discovered online with a friend, family member or our modern version of social connections – those who follow us on Twitter, Tumblr or Facebook? Research has ...
The Principles of Social Design Unpacked #1 13 May 2013 | 02:54 pm
More and more, our jobs as marketers are to drive behavior. Sometimes that’s getting folks to buy something or more of something. Sometimes its to spend more time or interact with a brand in the hopes...
