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Writing 12 Aug 2013 | 04:22 am
“What in heaven’s name brought you to Casablanca?” “…My health, I came to Casablanca for the waters.” “The waters? What waters? We’re in the desert.” “...I was misinformed.” Do we spend enough time ta...
Why True Grit Matters 4 Aug 2013 | 09:01 pm
Russell made me think about what piece of writing I refer people to frequently. It might be this, about True Grit.
Digital Strategy, Well Explained 27 Jul 2013 | 09:25 pm
This is a good presentation. It talks about digital strategy in a way that we should talk about digital strategy. And it gets really good at slide 59.
Be Entertaining or Be Useful? 24 Jul 2013 | 06:36 pm
Getting to the point of saying that advertising today needs to be either really entertaining or really useful was a good thing. But this philosophy feels like it's starting to become unfocused. As thi...
The Best Advertising In The World 26 Jun 2013 | 08:19 am
Cannes concluded this weekend. Lions were handed out to much of the work we all passed around throughout the year. Or not. Which may have been the case as many of the world's top-awarded ideas went to...
How Good Advertising Is Like Law 1 Jun 2013 | 10:05 pm
Is advertising more art or commerce? Is it more art or science? Or is it more like law?
Being Cautious Of The Spoon-Fed Web 22 May 2013 | 06:24 pm
I was quite moved by this. It's a video cut to "This Is Water... Living A Compassionate Life" by David Foster Wallace. I might have to do what Faris did which is buy some copies for people. Which is w...
Audiences Have Time For Great Stories 19 May 2013 | 10:30 pm
The audience doesn't have 30 seconds to be interrupted, but they always have time for a great story.
The Only Time I'll Ever Post Something About Cats 18 May 2013 | 11:53 pm
Great example of what native advertising is from Target.
The Style Of The Advertising 14 May 2013 | 06:16 pm
The Style of the Advertising is as much a part of the brand as the pack is.
