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We've Moved 21 Jul 2013 | 02:42 am
Please visit my new web site location and update your bookmark for MarketandSelltoWomen.com
Hello world! 18 Apr 2013 | 09:00 am
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Vitamin W Interviews Holly Buchanan 23 Mar 2013 | 10:53 pm
Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements. We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyp...
Marketing Veterinary Services to Women 5 Mar 2013 | 10:15 pm
Recently, my 13-year-old lab mix had a bout of pancreatitis. She was in the vet for two days. During that time, I had to give a presentation to a health care company about marketing health care produc...
How to Move Beyond Female Stereotypes In Your Ads 1 Mar 2013 | 12:00 am
Why do so many marketing to women efforts fail? One word.... Stereotypes. When you stereotype the people in your ads, you end up with commercials that don't engage your target audience. Which is why I...
2013 Athena Film Festival - Where Is the Female James Bond? 6 Feb 2013 | 12:46 am
Imagine sitting down for a couple of hours of TV viewing, and every commercial stars positive, non-stereotypical women (aka women outside of the home, in a role other than mother and NOT doing yoga). ...
Marketing to Women Best Super Bowl Commercials 2013 4 Feb 2013 | 08:14 pm
So if there was a drinking game where you had to take a sip for every guy featured in a Super Bowl commercial, you would have been plastered. If you had to take a sip for every woman featured, especia...
Why Volkswagen's 2013 Super Bowl Ad MIsses the Mark, Especially With Women 30 Jan 2013 | 09:00 pm
Let me start by saying I think Volkswagen's advertising is brilliant. I've written about their TV commercials many times on this blog with nothing but praise. Their advertising is full of real people ...
How Christian Radio Stations Can Market to Women Podcast 28 Jan 2013 | 03:09 am
I recently did an Interview with the awesome Doug Hannah, host of The Christian Radio Show. Our subject was How Christian Radio Stations Can Market to Women. In the interview, Doug and I talk about: H...
What You Can Learn About Marketing to Women From The Golden Globes 14 Jan 2013 | 10:44 pm
Ok, I just gotta say it - to Tina Fey and Amy Poehler - WOOOOOOOT! I am not one to sit through a whole awards show, but I did not want to miss a minute of the Golden Globe Awards...
