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BureauXP: Real-time Audio/Video Content Creation and Dissemination Just Got a Lot More Interesting! 19 Aug 2013 | 09:13 am
A new smartphone app-based service has just come on to the Australian market that I think will be of great interest to PR people generally, corporate communications practitioners specifically, as well...
How I Created a Video Book Promo Trailer for Under $100 4 Aug 2013 | 01:58 pm
I love how it's possible for anyone, an individual or small business right up to a major company used to unnecessarily shelling out big bucks on marketing collateral, is able to produce and distribute...
The New Rules of Marketing & PR with David Meerman Scott 26 Jul 2013 | 10:39 am
Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of the ...
Is It Time You Started Using SlideShare? 18 Jul 2013 | 01:07 pm
The sheer size of SlideShare is impressive. According to its About page, SlideShare is the “world’s largest community for sharing presentations” with 60 million monthly visitors and 130 million page v...
Which of These 3 Content Styles Should You Be Creating For Your Brand? 12 Jul 2013 | 08:00 am
There are three styles of content you should be considering for your brand - this content 'troika' is based around utility, thought leadership and people.
CONNECTED MARKETING MINUTE 9 - The intersection of content and social 28 Jun 2013 | 12:51 pm
In this episode of THE CONNECTED MARKETING MINUTE, I discuss the importance of supplementing your social media efforts with relevant and compelling content that resonates with the intended audience.
Four Million Reasons Why You Should be on LinkedIn 26 Jun 2013 | 06:22 pm
Currently four million Australians are registered with LinkedIn. Let’s look at how the business-oriented social network has developed into the online powerhouse it is today.
The 'Videofication' of the Social Web Continues with the Launch of Video on Instagram 21 Jun 2013 | 10:06 am
You have probably heard the news today the Facebook-owned photosharing social network, Instagram, has launched a 15-second video sharing feature. This, from the Instagram blog: Today, we’re thrilled t...
Vive La (Global Microbrand) Revolution 16 Jun 2013 | 06:28 am
In his classic novel A Tale of Two Cities, Charles Dickens opens with the immortal line: “It was the best of times…it was the worst of times.” Dickens could have been talking about doing business in t...
How to Use Blogging and Social Media to Grow Your Brand From Scratch (with Carolyn Hyams, Firebrand Talent) 5 Jun 2013 | 12:43 pm
There is so much to like about this interview I did with Carolyn Hyams (pictured), from Australian-based recruitment agency, Firebrand Talent. And no, I'm not talking about my interviewing technique, ...
