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Velocity: Nike's 7 new laws for a digital world POST 2 27 Aug 2013 | 08:06 am
This is the 2nd post about this book by Nike's Stefan Olander, VP of "Digital Sport" for Nike. This post is about universal marketing principles relevant to any business, digital or otherwise. 1. Hon...
Youtility: useful for your brand, or not? 22 Aug 2013 | 09:38 am
I've just finished reading an advance copy of a new book with the snappy title: "YOUTILITY: Why Smart Marketing is about Help not Hype." The premise of the book is that brands can "create a customer f...
Velocity: Nike's 7 new laws for a digital world 20 Aug 2013 | 07:13 am
Being a social media sceptic, I picked up this book by Nike's Stefan Olander with some serious doubts in my mind. However, I found it one of the most inspiring books I've read in a while. Indeed, I fe...
Café Rouge: adding va va voom to a tired brand 15 Aug 2013 | 04:03 am
Café Rouge is a chain of French-style bistros that I thought was well and truly tired out. The brand had been around for almost 25 years, and looked it. And I wondered if the whole thing was perhaps a...
Why brand experiences should end on a high 13 Aug 2013 | 08:26 am
What is the best way to design a brand experience, in order to maximise customer satisfaction? Some answers to this question are given in another excellent paper from Phil Barden from Decode. You mig...
Being more human to make change happen 8 Aug 2013 | 10:51 am
[Guest post from brandgym partner in Amsterdam, Anne Charbonneau] Look around you today and you will probably notice that quality and speed of execution is often what helps competitors win. This is e...
Smart activation from Dolmio 5 Aug 2013 | 09:21 am
I saw this nice bit of brand activation inside Sainsbury's head office the other week. First, is a core range extension of a lasagne kit, with pasta sheets, creamy sauce and tomato sauce: Plus, there...
Why Red Bull's a king of content (and you're probably a pauper) 31 Jul 2013 | 01:26 am
Sitting in Heathrow airport I came across Red Bulletin, the monthly magazine by Red Bull. Flicking through it got me thinking about the whole area of content creation and brand publishing. Content c....
"Social media provides 3:1 return on investment". Or does it? 30 Jul 2013 | 09:28 am
I was intrigued by this headline on the Marketing Magazine website, as I'm keen to get data on the ROI (return on investment) effect of social media. The article was based on a study done by the Inter...
Using metaphors as creative inspiration 25 Jul 2013 | 06:29 am
Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. As brand coaches, we are constantly looking for great ideas that will grow brand & business for our clien....
