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Luxury real estate marketing and branding tips 25 Jun 2013 | 01:14 am
The most successful digital marketing brands create multidimensional personalized experiences. According to this research paper Luxury Brands in the Digital Age, Exclusivity versus Ubiquity, there a...
Using research circles to develop innovative product and services for an aging baby-boomer population 31 Dec 2012 | 01:47 am
This research article, Laggards as Innovators? Old Users as Designers of New Services & Service Systems, challenges the notion that elderly users of the social web are generally laggards in this medi...
How big data and statistical teams support brands that operate as media publishers and producers 25 Nov 2012 | 07:08 am
David Armano of Edelman Digital, in this post, makes a compelling argument that brands will have to create and nurture internal team structures that resemble big media companies so as to deliver compe...
Consumer experiences with retail set consumer expectations in real estate 17 Nov 2012 | 01:47 am
Before a consumer decides to purchase a home (whether first time buyer, move up buyer, etc) how many times has he or she purchased products via Amazon, Zappos, iTunes, or visited Target or an Apple St...
Factors underpinning creative leadership and innovative leadership 3 Nov 2012 | 03:51 pm
What constitutes creative leadership? What constitutes innovative leadership? How do these factors–creativity and innovation–influence a firm’s competitive advantage? These two articles, IBM’s Capital...
Big data hyper-hypo-hyperbole or reality? 25 Oct 2012 | 10:05 pm
Is “BIG DATA” hype? Have we over-sugared ourselves with too much big data candy? I’ll dodge the answer and instead present you with four interesting resources addressing this issue. First up is a gre...
Creating agile entrepreneurial teams promotes creativity and innovation 7 Jul 2012 | 03:25 am
This Vanity Fair and Forbes article details how Microsoft stifled innovation in product design and development by using a rigid and hierarchical performance review process. Microsoft used a review pro...
Creating and sustaining a culture of creativity within web-based services 3 Jul 2012 | 06:45 am
This article from the International Journal of Design, gives a great overview of factors systems designers ought to account for when developing web-based services consumers use to create or co-develop...
Location based services yield more accurate rankings than algorithms used by top review-ranking sites 30 Jun 2012 | 12:37 am
It’s always fun to find cutting edge research that—when applied—has the potential to disrupt established business models. The subject matter of this research (.pdf download) has the potential to do ju...
Privacy expectations regarding mobile apps, insights through crowdsourcing 29 Jun 2012 | 01:12 am
This research article, written by a consortium of researchers at Carnegie Mellon University and Rutgers University, outlines core issues related to users’ expectations regarding privacy and mobile app...