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99.99% of Guest Bloggers Don’t Do This & It Kills Their Conversions 27 Aug 2013 | 11:30 am
(Image Source) Time for some brutal honesty. When people read your guest post, most won’t click the links in the “About The Author” section at the end of your post. You probably won’t click mine. I...
25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know 23 Aug 2013 | 11:30 am
Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome stats. (Image Source) So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Tes...
Why You Shouldn’t Optimize for Quality Score 22 Aug 2013 | 11:30 am
$$ > Quality Score (Image Source) Let me tell you a story. Once upon a time in a land far away (a few months ago at our offices in Bend, Oregon), we did a quick AdWords Audit of an advertiser’s accou...
12 Pay-Per-Click Landing Page Examples [With Critiques] 20 Aug 2013 | 11:30 am
There’s nothing better than landing page examples. Except maybe landing page examples with ice cream and beer. (Image source) Your landing pages are getting pressure from all angles. Your CEO wants ...
Build Landing Pages Powered by User Testing 16 Aug 2013 | 11:30 am
(Image Source) User testing sounds fancy. It sounds like white lab coats, checklists, two-way mirrors, and boringness. Plus, it has nothing to do with marketers; it’s for our UX and Design teams to w...
Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas) 14 Aug 2013 | 11:30 am
Are you stuck in a social media rut? I’m going to let you in on a little secret – despite what you were told in grade school, it’s ok to be a copycat. This “copying” I speak of comes in the form of co...
7 Eye-Catching Email Subject Lines to Catapult Your Open Rates 12 Aug 2013 | 11:30 am
“OMG, that email subject line totally reached out and grabbed me!” Image Source If you’re like me, the first thing you do when you wake up is grab your phone and check your email. I go through and de...
23 Pay-Per-Click Lessons from Marketing Masterminds 9 Aug 2013 | 11:20 am
Read these posts, and you’ll be the King of PPC! (Image Source) Have you noticed that in the marketing community, people either love or hate Pay-Per-click? Here’s what I’ve seen on both ends of the s...
7 Clever Ways You Can Increase Your Email Opt-ins and Get More Subscribers 6 Aug 2013 | 11:30 am
Image Source While everyone is talking about the growth of social media and all it has to offer let’s not forget about the importance of email. According to ExactTarget, email is the top channel for...
Are These 6 Stupid Blog Mistakes Costing Your Business New Leads? 5 Aug 2013 | 11:30 am
Even an eraser this big won’t fix these costly blog mistakes (Image Source) You’re blogging your socks off. You work damn hard to generate good blog post ideas. You polish each sentence. You choose ...
