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Q&A with Katie Wilson: The Deals Sales Process 27 Aug 2013 | 02:47 am
Katie Wilson from the Quad-City Times discusses the deals sales process I spoke with Katie Wilson, the Digital Advertising Director at the Quad-City Times about the deals sales process, from prospect...
What the New Gmail Tabs Mean for Your Promotional Emails 27 Aug 2013 | 01:48 am
As long as you’re providing value to your subscribers, the new Gmail tabs system won’t stop your messages from being read As I’m sure you’ve heard, Gmail has begun to roll out changes to their custom...
3 Steps to the Perfect Deals Sales Pitch 23 Aug 2013 | 06:07 pm
There should be three distinct stages to your deals sales pitch I always start out with featuring a deal versus selling a deal. I personally have never sold a client a deal. But I feature different b...
Ad Competition Brings in $20K in New Money for WWBT-TV 22 Aug 2013 | 06:17 pm
The number of contest submissions tripled the station’s goal Background WWBT-TV (NBC 12), a part of Raycom Media, is a 57 DMA television station in Richmond, Virginia. The station began running onli...
Fill Your Entire Calendar in One Day with a Deals Sales Blitz 21 Aug 2013 | 06:14 pm
Dedicate an whole day to selling deals and fill your pipeline for the quarter One thing that every single successful deals program has in common is a strong deals sales focus. While it’s possible to ...
How to Stand Out in a Sea of Sales Calls 21 Aug 2013 | 02:06 am
5 questions to ask your advertisers to make your sales calls stand out Small and mid-size business (SMB) advertisers get an average of 17 sales calls each month. Everyone is selling advertising, and ...
Case Study: Cutest Couple Contest Generated More Than 1,400 Email Opt-Ins for Advertiser 20 Aug 2013 | 05:40 pm
The Westfield Mall wasn’t interested in traditional advertising – until a cutest couple contest inspired them to rekindle their relationship with the paper Background The Signal is a 9,500 circulatio...
Your 4-Step Pitch for Facebook Contests 19 Aug 2013 | 06:15 pm
When you’re pitching Facebook contests, here are a few key points to include When you are selling an agency-model Facebook contest to your advertisers that you plan to administer for them on their Fa...
5 Steps to Choosing the Right Contest Type to Meet Your Advertiser’s Goals 16 Aug 2013 | 10:02 pm
Understand what your advertisers’ objectives are and select a contest type to achieve those objectives By knowing what your client’s goals are, you can build an integrated campaign that includes a co...
25 Terms Every Online Promotions Team Should Know 16 Aug 2013 | 06:03 pm
Your online promotions team’s guide to decoding online promotions jargon Have you ever been in a conversation with someone and it felt like they were speaking another language? (I know my friends who...
