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5 Metrics Every B2B Marketer Should Track 27 Aug 2013 | 03:45 pm
You have a lead generation program. An influencer program. An advertising program. A marketing automation program. You measure every detail about every program. And your programs are doing great. Th...
The Power of Making Mistakes [And How To Recover] 26 Aug 2013 | 03:45 pm
During a social media conference (or any conference, really), you expect to hear case studies and best practices that can help you refine your approach and strategy. Yet just as powerful is an opportu...
KC Marketers: Turn Insights And Best Practices Into Action 24 Aug 2013 | 12:30 am
Data collection and analysis are both critical when it comes to refining and improving your marketing strategy. Yet acting on the information you’ve gathered isn’t always easy—and if you’re struggling...
Twitter Users: Revoke and Reestablish Third Party App Access Now 22 Aug 2013 | 03:45 pm
Heads up, Twitter users: now’s the time to revoke and reestablish access rights for any third-party app that’s tied to your Twitter account. The warning comes on the heels of an attack in which a hack...
App Developers Missing Out On Hispanic Market 21 Aug 2013 | 03:45 pm
A new report finds brands that have invested in app development are missing out on a big opportunity by not serving the Hispanic market. This is a huge misstep for many reasons, not the least of which...
7 Deadly Pinterest Marketing Mistakes To Avoid 20 Aug 2013 | 03:45 pm
If you’re using Pinterest for business, you’re likely interested in doing it in a manner that produces the best results. Are you thinking about how you can entice others to repin your images, how to b...
LinkedIn Launches University Pages 19 Aug 2013 | 08:30 pm
LinkedIn has long sought the college market and the launching of LinkedIn University Pages is a move that’s not surprising. The obvious reason is that LinkedIn is less valuable to a relatively young a...
Why The Company You Keep Online Is A Big Deal [And How To Fix It] 15 Aug 2013 | 10:00 pm
You know how your parents told you that the company you keep says a lot about you? The same is true when it comes to the Internet and how the company you keep online can impact your reputation and cre...
[Webinar] From Clicks And Conversions Using Text Analytics 15 Aug 2013 | 01:00 am
Your eCommerce site is designed to drive traffic, but it’s quite likely you’re experiencing high bounce rates and low conversion rates. But there’s a solution. Better data analysis. Exactamundo. Bette...
What Consumers Want From Websites 14 Aug 2013 | 03:45 pm
User experience is a critical component of a successful website. And as data collection becomes more widespread and sophisticated, consumers are starting to expect personalized, tailored website exper...
