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Research in unorganized and fragmented markets 20 Aug 2013 | 09:27 am
In India (as in many developing economies), the unorganized or small-scale sector is considerably larger than the organized sector in terms of employment and share of GDP. It contributes to more than ...
Market Intelligence – Why the sales force isn’t enough 19 Aug 2013 | 05:31 pm
“If you don’t have a competitive advantage, don’t compete!” - Jack Welsh When a company is able to accurately assess the competition by gathering competitive information, it is in a better position t...
CFL industry in India – still light at the end of the tunnel! 7 Aug 2013 | 03:06 pm
LED is the new buzz word on the Lighting canvas around the world, and India is no exception. Driving on the back of energy efficiency and environment friendliness, LEDs are set to take over as a front...
Competitive intelligence for product development 6 Aug 2013 | 04:56 pm
Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it - the risk tha...
News monitoring for competitive intelligence 12 Jul 2013 | 03:22 pm
One of the key misconceptions about competitive intelligence is that it involves spying and other clandestine operations like going through a competitor’s garbage. Actually, competitive intelligence ...
Success mantra for working with remote clients 5 Jul 2013 | 05:51 pm
I have been working on offshore projects for 3 – 3.5 years now, and have seen my share of ups and downs. Most projects have sailed smoothly, but some have faced turbulence – delays, frantic firefighti...
Competitive intelligence is an overhead during a recession! 17 Jun 2013 | 11:59 am
When growth is slack, and budgets are being brutally slashed, what chance does competitive or market intelligence have? It doesn’t directly result in a sale, benefits are hard to quantify – so why not...
Can you use social media for research in India? 11 Jun 2013 | 04:18 pm
Market research is all about 'Connecting the dots' when it comes to obtaining the data, analyzing and drawing conclusive insights. In recent years traditional market research methods are being complem...
Is India frightening to do business in? 3 Jun 2013 | 01:55 pm
I had never thought of India as an intimidating place for doing business, until I met two people in the same week who called it just that. Painful, yes. Confusing, yes. But frightening? Really? The W...
Online surveys in India- When does it work? 31 May 2013 | 02:39 pm
"Sir, we are conducting research on xxx industry," and the phone goes dead. Having done primary research myself for more than a year now, I am quite used to people refusing to answer, banging the pho...
