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Tone Top Ten – “Read All About It” Moments from Google and Font-Inspired Facial Hair 23 Aug 2013 | 07:55 pm
There’s been so much exciting news floating around the blogosphere this week I feel like I should be shouting something along the lines of, “New York Herald Tribune!” as I type. Google blacked out, Li...
Getting to grips with Conversion Rate Optimisation (using cinemagraphs) 20 Aug 2013 | 07:26 pm
CRO or conversion rate optimisation is becoming more mainstream, partly due to more coverage in digital marketing blogs and partly thanks to the selection of great CRO tools currently available. But C...
Tone Top Ten – Twitter Tips, Invasion of Privacy and a Tour Around the TARDIS 16 Aug 2013 | 04:35 pm
It’s been an eventful week in the digital world. Facebook, Gmail and Twitter have all been in the news, while social media, productivity and link building tips have dominated the industry blogosphere....
Turning One Bad Customer Experience into a Good One – a Cautionary Tale about Chicken and Customer Loyalty 15 Aug 2013 | 08:42 pm
Yesterday I read a great post by Nichole Kelly of Social Media Explorer. It’s called ‘One Bad Experience Can Ruin a Lifetime of Loyalty’, and it got me thinking, can it? Nichole tells of how she lost...
Tone Top Ten – Google Answer Boxes, Facebook Changes & Web Automation 9 Aug 2013 | 05:35 pm
Thanks for dropping by for the second edition of the Tone Top Ten. This week we’ve found a mix of interesting stories from around the web, something for everyone hopefully. From Google and Facebook to...
Digital Project Management Process – A PRINCE2 Approach to Closing a Project 6 Aug 2013 | 05:43 pm
Closing a project is one of the most important processes in a project lifecycle. In web terms, this is the stage where you’re about to hand over the reins of the client’s long-anticipated new online p...
Introducing the Tone Top Ten 2 Aug 2013 | 09:22 pm
We’re big readers here at Tone, but how could we not be when we work in such a blog-rich industry? From the latest news and app roundups to great advice and even funny cautionary tales about what not ...
Presenting Leadbox at TheNextWeb Conference, Amsterdam 2013 18 Jul 2013 | 05:29 pm
In April we jetted off to Amsterdam to show our new lead generation and nurturing platform, Leadbox, to attendees of TheNextWeb Conference. We’ve been working on Leadbox for a while, developing it f...
Stop cowering in a corner waiting for the next Google update 9 Jul 2013 | 01:37 pm
It’s been around a month since the latest Google update, Penguin 2.0, was released and people are still analysing results and rankings – assessing the winners and losers. It seems that the update had ...
Why it’s not more traffic that you really need 16 Apr 2013 | 07:21 pm
I’m fortunate enough to have found myself on both sides of the desk when it comes to building revenue from web presences. Obviously we encounter questions and queries from prospective clients – and th...
