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How Mobile, Social, and Video are taking over the world @Moontoast 22 Aug 2013 | 11:00 pm
Just yesterday, Co-Founder and CTO of Moontoast, Marcus Whitney, a Social Rich Media Ad Platform, provided a very detailed synopsis on the landscape of the internet today as it pertains to digital adv...
VideoGenie Product Update: August 22 Aug 2013 | 01:59 am
Internal improvements that mean a big deal for our clients We’ve made some big improvements in our quest to maintain our premiere consumer generated video solution. Here are the quick highlights: 1)...
Why do customers write reviews? @bazaarvoice 14 Aug 2013 | 04:40 am
Just today, Sr. Product Marketing Manager at Bazaarvoice, Summer Daoud, wrote a very compelling article on why customers choose to write reviews. In her article, Summer highlights a pretty remarkable ...
The Power of Customer-Produced Content @adweek 19 Jul 2013 | 09:31 pm
On June 13th, 2013 Zach James of ZEFR posted a very compelling article in Adweek about the power of user-produced content over branded content. While Zach’s article focused primarily on the power of Y...
Building Social Influence- Why it’s critical for Brands. 19 Jul 2013 | 08:52 pm
Word-of-month marketing is one of the most powerful forms of communicating a brand’s message. But these days it’s much more then just a business acronym to throw around in the annual initiative meetin...
Honda Responds to Customer Tweets With Real-Time Vine Videos @mashable 17 Jul 2013 | 08:06 pm
We recently learned from the folks over at @Mashable that this past Monday Honda launched a very new effort on Social Media. Honda has decided to respond to tweets from customers with real-time Vine v...
Recoding Artist Latest Music Video Incorporates Fan Generated Video Clips 15 Jul 2013 | 08:51 pm
According to Mashable, music star and recording artist, Ellie Goulding recently called on her fans to help create an alternative version of the music video for her latest single, “Burn”, off of her se...
Update: Justin Bieber is as desirable as ever! 11 Jul 2013 | 10:40 pm
Well, Guys, it should come as no surprise that the superstar Justin Bieber is as desirable as ever. As you’ve probably seen, we launched a great campaign with Essence Cosmetics highlighting none other...
VideoGenie is proud to announce– We’ve upgraded all our players! 2 Jul 2013 | 11:09 pm
Given the Flash vs. HTML5 debate and the rising importance of mobile, we want to make sure our software is geared to provide the best user experience possible. We’ve updated our players to JW Player,...
Must read stats for online marketers 23 Jun 2013 | 10:58 pm
The Power of Earned Media 92% of customers trust earned media above all other forms of advertising -Nielson, April 2012 “The average buyer consults 11 product reviews on a path to purchase“ -Holmes....
