Viewscast - viewscast.com
General Information:
Latest News:
Consumer confidence higher in warmer countries, regardless of current economic situation 8 Nov 2010 | 01:01 pm
As the economy continues to stabilise, at least to some extent, in much of the world, are consumers' feelings following suit? According to Synovate's Consumer Mood Index, part of its ongoing Global Tr...
Obesity: A weight on your mind? 2 Aug 2010 | 12:01 pm
For many countries around the world, summer is in full force. This means lighter clothing and perhaps a holiday involving swimwear of some sort. Along with an eagerly awaited summer comes a raft of bo...
Climate change concern remains high across the globe, says Synovate and Deutsche Welle global study 26 May 2010 | 12:01 pm
Climate change. Global warming. Greenhouse effect. Whatever the terms used, over the past few years the world has become used to hearing about it on a regular basis. Whether people believe climate cha...
Over the counter products: A healthy perspective? 9 Apr 2010 | 12:01 pm
It is no secret that the greatest wealth one can have is their health. Synovate's latest survey on attitudes towards over the counter medications suggests that many of us are more than aware of this. ...
Mastering consumer confidence 26 Feb 2010 | 01:01 pm
If your business depends on consumer sentiment - and let's face it, most of them do - you've probably been on quite a ride over the past couple of years. Words as diverse as 'rocketing', 'plunging', '...
Music trends rocking fans across the world 28 Jan 2010 | 01:01 pm
Almost one in five music fans 'would give anything' to meet their idols, and many are happy to view ads and even share their personal information for access to free music, according to a new study fro...
Long live luxury: global survey 21 Dec 2009 | 01:01 pm
People have an odd relationship with luxury. Some of us feel we deserve it and revel in unabashed luxury. Some indulge in it but feel they maybe should not have. Some cannot afford it, but want it. An...
Global media survey: DigitALL in sight 27 Nov 2009 | 01:01 pm
It's a fascinating time to be a marketer. Determining where and when you can engage your potential customers has never been more challenging. Or more fun. Do you join the social media zeitgeist or dab...
Money matters: Global survey on money and finance 31 Oct 2009 | 03:00 am
The year of living dangerously. Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and attitudes in the year since th...
Synovate 'check outs' global grocery shopping 2 Oct 2009 | 12:01 pm
Grocery shopping. Most of us do it. Some of us reluctantly, some of us with a sense of anticipation and pleasure. Some of us want it to be social, and some want it over and done with as soon as possib...
