Virtualimpax - virtualimpax.com
General Information:
Latest News:
Old School Sales Strategies Don’t Work Anymore! 26 Aug 2013 | 09:19 pm
“Nothing happens until somebody sells something” Like many newly minted college graduates, when I crossed the finish line and collected my BS degree (pun definitely intended) with dual majors in Marke...
The importance of targeting your audience 23 Apr 2013 | 08:28 pm
I’m constantly prattling on around here about the importance of targeting your audience and there is no way for me to overstate the importance of this principle. Targeting your audience is part of the...
Will your content be featured on a FlipBoard 27 Mar 2013 | 08:41 pm
The roles of internet users are becoming more clearly defined these days – a sure sign that the market is maturing. Internet users today fall into one of three categories: content creators, content ...
RSS feeds will continue to be valuable despite the death of Google Reader 15 Mar 2013 | 11:46 pm
The proverbial “shit” has hit the fan this week about the death of Google reader but it’s not the only service scheduled to meet with the hangman’s noose – iGoogle is also scheduled to die this year a...
Branding elements are a commodity – the art of branding is not 12 Mar 2013 | 07:54 pm
Branding is something that consumers DO to your business however, by using the right “branding elements” – you can provide much needed “direction” in building that consumer perception. Since acquiring...
You’re not in control of your “brand” 27 Feb 2013 | 12:40 am
It amuses me when people start talking to me about “branding” their business because often it’s portrayed like it’s something that the business owner “does” to his or her business. Oh nay nay – brandi...
Speaking the Language 6 Feb 2013 | 01:05 am
If you’ve ever traveled to a foreign land, you know how important it is to “speak the language”. When I was in college, I spent a winter term in Japan where I not only didn’t speak the language – but...
Build a brand like a pro 7 Nov 2012 | 09:36 pm
“What”s a brand? A singular idea or concept that you own inside the mind of the prospect.” – Al Ries Branding is perhaps one of the most overused and misunderstood phrases of the last 50 years. At its...
Is it a hobby or a business? 1 May 2012 | 04:34 am
Some things are harder than they look! They say insanity is doing the same thing over and over but expecting different results. A few months ago I obviously had some kind of break with reality becau...
Branding in less than 3 minutes a day 17 Apr 2012 | 05:23 am
Everywhere you turn, you’ll get advice on using social media to “brand” your business. The gurus and experts talk about branding like it’s something you can “do” to your business – like slapping a fr...
