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Maine Auto Service Branding: Making a National Chain, Local 17 Jul 2013 | 08:35 pm
Recently, the owners of six Midas service shops in southern Maine decided to leave the Midas franchise and become independent auto service shops. They came to Visible Logic looking for branding help i...
Demystifying the Logo Design Process: Retail Association of Maine Rebranding 17 May 2013 | 08:20 pm
Many people I talk with seem mystified by the logo design process. Business owners who want to hire a design firm are scared that they will not end up with a logo they are happy with. People look at n...
Branding The State of Maine: Mayor Brennan vs. Governor LePage 9 May 2013 | 07:51 pm
Recently, I attended two events hosted by the Portland Regional Chamber of Commerce where I was able to hear my local politicians in person. About two weeks ago I went to a luncheon where the keynote ...
3 Ways Your Analytics Are Misleading You 3 May 2013 | 09:08 pm
In my last post, I wrote about how leaving up an old web site can mean many lost opportunities. And I've been thinking about the many ways people read data and come to the wrong conclusion about their...
What Are You Losing by NOT Updating Your Web Site 2 May 2013 | 06:02 am
Right now at Visible Logic we have several web site projects that are near completion. Each one is very close to going live, yet has not gone live because the client is waiting to finalize some piece ...
99 Things Your Graphic Designer Can Do For You 19 Apr 2013 | 05:50 am
Make it pretty. It's a statement that most graphic designers hate to hear. As a group we get sick of feeling like design is just decoration. If you work with a highly qualified, experienced and well-...
Readers Want Your Content, Not Your “Content Marketing” 7 Mar 2013 | 09:00 pm
Content marketing is a hot buzz word in the world of internet marketing. But the reasoning behind it has been around for ages and is a timeless and effective way to show your expertise, build trust an...
Is Your Logo Important? McDonalds Vs. Zappos 22 Feb 2013 | 11:17 am
As a follow up to my last post setting out to define some of the terms that are used within conversations about branding, I want to give some examples of brands that have a logo that is central to the...
Logo, Brand Identity, Brand: What Is Branding? 21 Feb 2013 | 11:38 am
I can't tell you how many times I've heard the phrase: Your logo is not your brand. This is repeated often enough that I have to guess there are people out there, who think a logo is a brand. On the ...
Comparing Mobile Web Site Viewers: B2C vs B2B 18 Feb 2013 | 10:47 pm
I'm sure you're hearing it everywhere: This is the year for mobile. Smartphone usage is steadily climbing and more and more people are surfing the web using their phone or tablet. But as you can imag...
