Vitaminimc - vitaminimc.com - Vitamin IMC
General Information:
Latest News:
Get Social, or Watch Your Stock Plummet 22 Jul 2013 | 02:37 am
Listen up, IROs and financial communications practitioners. It’s time to stop leaving that “social media fluff” to PR pros and digital marketing folks and learn how to harness the power of social medi...
Marketing for Good: Applying IMC to Non-Profits 23 May 2013 | 11:35 pm
Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate...
Meet Shark Tank’s Most Unique Contestent: Steve Gadlin 9 May 2013 | 11:13 pm
Meet Steve Gadlin: the creator behind the one of a kind, ‘I Want to Draw a Cat For You’ company that took off a couple of years ago with a hugely successful Groupon deal followed by an appearance on t...
Mr. Barrett #BaresItAll 3 May 2013 | 07:41 pm
Jeff Barrett is a social media rockstar. In his mid-twenties, he has already co-founded a rising PR firm, Status Creative, writes for the Washington Times, has created numerous viral campaigns (my fav...
Dove: A Real Approach to Beauty Advertising 19 Apr 2013 | 12:41 am
Mascara, concealer, more volume, more padding, these are not the items women are buying after seeing beauty product advertisements, but rather an improved self-image. How can women and young girls tru...
Musings on Marketing from The Masters 15 Apr 2013 | 08:19 am
This week my childhood dream came true and I got to walk the sacred grounds of Augusta National. Don’t get me wrong, the place was magnificent, but what really struck me was the way marketers leverage...
2013 IMC Visit Day 11 Apr 2013 | 01:08 am
Friday, April 12 will be a very exciting day for the IMC program. Newly admitted students will be spending the day on Northwestern’s campus for a Visit Day to learn more about the program they will po...
Lean In: How IMC Frameworks Encourage Women Leaders 31 Mar 2013 | 12:11 am
On March 11, Sheryl Sandberg released her book, Lean In: Women, Work, and the Will to Lead, causing a resurgence of many topics relating to women in the workplace that are anything but new. Before San...
Tory Burch: The Label Everyone Wants to Wear 14 Mar 2013 | 03:01 am
The world of fashion. Fast-paced. Always changing. Competitors among competitors among competitors. Consumers are always searching for the best; for something new, something exciting. Even established...
#TheReturn: How Adidas Bounced Back from Derrick Rose’s Injury 8 Mar 2013 | 03:14 am
Winning a basketball game is no easy feat. The equation itself is simple: the team that scores the most points wins. But as any athlete will tell you, it’s a lot more complicated. There are a lot of f...
