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3 Landing Page Headline Formulas to Target Your Prospects 23 Jul 2013 | 05:30 pm
by Howard Jacobson. When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, ...
How to Win in the Google Stock Market 25 Jun 2013 | 05:00 pm
by Howard Jacobson. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it’s actually a stock market for words. If you bid on “donate your car Sacrament...
A 7-Step Landing Page Template To Convert Prospects Into Leads 17 May 2013 | 01:25 am
by Howard Jacobson. Pay-per-click search marketing may have been invented in the second Clinton administration, but it’s a modern iteration of a hundred-year-old tradition of direct marketing: Find pe...
Search Triggers: A Secret to More Powerful PPC Ads 30 Apr 2013 | 05:00 pm
This article by Howie Jacobson was originally posted on Search Engine Watch. An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in th...
Where to Find the New Google AdWords Competitive Advantage 18 Apr 2013 | 08:03 pm
This article by Howie Jacobson was originally posted on Search Engine Watch. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of ...
Don’t Hire Yoda to Run Your Search Marketing 2 Apr 2013 | 04:00 pm
This article by Howie Jacobson was originally posted on Search Engine Watch. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in “The Empire Strikes Back...
Your Hidden PPC Prospect: Google 19 Mar 2013 | 02:00 pm
This article by Howie Jacobson was originally posted on Search Engine Watch. When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media ...
My Most Embarrassing (And Effective) Productivity Technique 28 Feb 2013 | 06:00 pm
This article by Howie Jacobson was originally posted on Fast Company. Sometimes getting more productive isn’t about fixing your own dysfunction–it’s about figuring out how to subvert it. The following...
What Gardening Teaches Us About The Nature Of Business Competition 27 Feb 2013 | 10:51 pm
This article by Howie Jacobson was originally posted on Fast Company. A bed of carrots can teach you a lot about standing out from your competitors. As winter trudges along and the days begin to lengt...
How To Develop Strong Time-Management Habits, Even If You’ve Failed In The Past 26 Feb 2013 | 10:33 pm
This article by Howie Jacobson was originally posted on Fast Company. The true reason smart, creative, and motivated people spend time on low-value busywork at the expense of the big-picture stuff. My...
