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Content Marketing: Scale or Fail 21 Aug 2013 | 10:06 pm
Content marketing and communications have come a long way. Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media. They were one-way pu...
Manage Your Online Reputation; Avoid a PR Nightmare 15 Aug 2013 | 09:19 pm
When someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or small your brand is. Ideally your company ...
Local Search, Schematically Speaking 7 Aug 2013 | 09:27 pm
If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) of...
Link Value in a Penguin & Panda World 31 Jul 2013 | 11:28 pm
In one of my past posts back in May titled Latest on Webspam Combat from Google, I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute pai...
5 Things To Check Before Buying That Used Domain 24 Jul 2013 | 09:01 pm
Thinking about buying a used domain? You better stop and do some research first. But before I go any further, take a gander at this: We all know you can’t “reset the SEO” on a site but the question i...
How to Measure VOI (Value of Infographics) 18 Jul 2013 | 07:55 pm
Before getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet for your ov...
Giving Google What They Want 10 Jul 2013 | 11:19 pm
From time to time, I think it is quite healthy to step back from our screens and clean our SEO lenses off. If there is one thing I suffer from its “keyword-targeted blinders”. And it’s my opinion that...
Bing and Apple Sitting In A Tree K-I-S-S-I-N-G 26 Jun 2013 | 07:57 pm
In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing: Big news right? If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end...
Facebook Now Supports #Hashtags, #WTH? 19 Jun 2013 | 08:12 pm
Facebook couldn’t help themselves and had to jumped on the hashtag bandwagon. Following the likes of Twitter, LinkedIn, Google+, Instagram, Vine and many other social profile websites, Facebook annou...
The Penguinization of our Society 13 Jun 2013 | 08:03 pm
Google recently released the Penguin 2.0 algorithmic update on May 22nd. This was meant to be a continuation of their anti-webspam effort of the original Penguin update. This and the following two rev...
