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The new role of video on the web 14 May 2013 | 10:21 pm
If done properly, video is a fantastic way to engage and expand your audience. There is no better way to deliver your message on the web. However, we’ve all seen video done wrong; 7 minutes of a CEO s...
Designing Responsively 19 Apr 2013 | 03:51 am
There are plenty of fantastic articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web...
3 days in Dubai: Reflections on the Luxury Hospitality Summit 24 Jan 2013 | 02:27 am
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Trav...
Thoughts from South Africa 16 Jan 2013 | 11:42 pm
I was recently in South Africa on a discovery trip for a new client, Singita. They are headquartered in Cape Town with more than a dozen properties across South Africa, Tanzania, and Zimbabwe. Here ar...
Luxury hospitality and the social mobile web 1 Nov 2012 | 04:26 am
The stakes are higher for luxury brands Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. For boutique, luxury hotel brands, social...
13 web trends for boutique hotels in 2013 29 Aug 2012 | 02:32 am
Around this time, our hotel friends start putting together their marketing plan for the upcoming year; budgets are assigned, revenue goals are set and partnerships come under review. To help spur on p...
GTmetrix reports in the real world 25 Jul 2012 | 12:53 am
Site speed is all the rage You may have noticed that site speed has become a popular topic of discussion lately. It’s something I’ve written about before and still something that’s an integral compon...
Usability: An integral part of the guest experience 25 May 2012 | 01:45 pm
We often joke that a hotel having a frustratingly “unusable” website is the Internet-equivalent of giving a guest the wrong room key and then closing the front desk. As hotel websites become increasi...
How to quickly create a Facebook Page Application for Timeline 16 May 2012 | 06:03 am
Facebook has some of the best and brightest young people working for them, but somehow they’ve managed to provide some of the worst documentation for developers of their platform. Due to lack of prope...
Picking the right video format 6 May 2012 | 07:17 am
Publishing video on your website is now relatively simple. But with all the formatting options available, it can be difficult to choose the platform and video player that perfectly fits your needs. T...
