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What is Blogging Success? 20 May 2013 | 11:21 pm
We’ve all been there: we log onto Facebook and see that we’ve been tagged. It may be a flattering photo or someone recommending our business; either way, it feels good. It feels validating. As it shou...
On the Importance of Capturing That Elusive Human Touch 13 May 2013 | 07:21 pm
Google’s Search crawlers love humans. That is, they reward blogs with compelling content that reflects personality and a “human touch.” Of course, defining a “human touch” can be a bit cryptic, but mo...
When it Comes to Your Blog, Imitation Can Be the Sincerest Form of Flattery 1 May 2013 | 05:22 pm
In building out your blogging strategy, it’s important to remember the timeless idea that “imitation is the sincerest form of flattery.” Now, of course, we’re not arguing for copying ideas or content;...
Whether it’s Politics or Small Business Marketing, Keep it Local 25 Apr 2013 | 05:21 pm
“All politics is local” is the classic saying to describe the ins and outs of government. And the same can be true for small businesses embarking on search engine optimization and online marketing eff...
Balancing Paid Advertising with Search Engine Optimization Investments 23 Apr 2013 | 07:21 pm
When it comes to your online marketing strategy, you have many tools at your disposal. Some tools, like online advertising, are immediate in that you are directly marketing to customers. Naturally, on...
What the Recent Pew Research Study Tells Us About the Future of Small Business Marketing 18 Apr 2013 | 07:21 pm
Pew Research recently released their 2013 “State of the News Media.” And while its findings may not immediately resonate with small businesses, closer examination reveals the exact opposite: changes i...
Some Simple Content Marketing Techniques for the WordPress Novice 16 Apr 2013 | 05:22 pm
Recently we looked at how marketing your blog can be more difficult and time-consuming than actually writing the content. Today we’d like to briefly look at a few easy marketing techniques that you ca...
So Your Blog is Full of Compelling Content. Too Bad That Was the Easy Part. 12 Apr 2013 | 04:22 pm
As any experienced small business blogger will tell you, the act of writing the blog can be the easy part. After all, the blogger “lives” the content, meaning they have no shortage of information, exp...
How Can Content Marketing Save my Business? 11 Apr 2013 | 05:22 pm
Content-marketing is a new term we’ve been hearing a lot of on the internets, but what exactly is it? And how does it differ from “marketing,” shouldn’t marketing already know what content I’m selling...
The Interactive Blog 8 Apr 2013 | 07:42 pm
Blogs are a forum for companies and individuals to write about and express content that is important to them or their business. Not only that, but keywords in blogs boost traffic by helping with searc...
