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Social Brands: Civic Marketing 22 Aug 2013 | 08:18 pm
Society increasingly expects brands to give back at least as much as they take, and as a result, CSR is moving higher up the executive agenda. However, many companies still think of CSR in terms of c...
The Drop Off 21 Aug 2013 | 08:11 pm
Five clues. Five locations. And a race to the finish for six British bloggers. It might sound more like the Krypton Factor than a social media campaign, but last week this is exactly what the We Are ...
We Are Social’s Monday Mashup #177 20 Aug 2013 | 12:32 am
Facebook launches active user metrics amongst impressive June figures Facebook has released various active user figures from June in the last week, starting with an announcement that the network now r...
Jaguar celebrates modern Britain 13 Aug 2013 | 08:28 pm
As you may have read in Marketing or The Drum, we’ve been running #YourTurnBritain, working with Jaguar UK to celebrate the launch of the new F-TYPE model. It’s all about inspiring a nation to share a...
We Are Social’s Monday Mashup #176 12 Aug 2013 | 11:33 pm
72% of Online US adults use social networks The Pew Research Center has found that, of all US adult internet users, 72% are now using social networks. The study, which has been ongoing since 2005, has...
Social Brands: Augmented Experiences 8 Aug 2013 | 08:22 pm
When people buy brands, they’re usually paying for something more than a core product or service. For example, they don’t really pay for the liquid inside a shampoo bottle; they pay for beautiful hai...
Social customer care: Q2 2013 survey 7 Aug 2013 | 08:12 pm
Socialbakers have released their Q2 2013 Socially Devoted Results, along with the conclusions of a survey they did of how the most Socially Devoted Brands manage their social customer care:
Facebook’s newsfeed changes 6 Aug 2013 | 11:41 pm
In a rather understated press conference today, Facebook revealed three new changes to its newsfeed. Rather than the major re-vamp of the newsfeed algorithm that many were expecting, there were three...
Facebook video ads: Look who’s watching 6 Aug 2013 | 08:19 pm
The Wall recently carried the following article from me, commenting on the rumoured launch of Facebook’s video ads. When Facebook-owned Instagram revealed its Video platform in June, some sharp obser...
We Are Social’s Monday Mashup #175 5 Aug 2013 | 11:39 pm
Time spent on digital media set to surpass TV, mobile to overtake desktop According to eMarketer research, 2013 will see the average US adult spend more time on digital media than watching TV. Digital...
