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The Advice the Marketing ‘Rock Stars’ Don’t Tell You & Why So Many Online Entrepreneurs Get it Wrong 24 Sep 2011 | 02:55 am
Tweet Earlier this summer Gareth and I met up at my writing retreat in Kent. We stocked up on wine, food and good music and set off on a brand new mission. We asked ourselves: “What is it that stops...
CASE STUDY: How this London Birth Advisor Used Free Content to Engage with Clients 4 Aug 2011 | 10:35 pm
Tweet Here’s a great example of how blogging, Facebook and Twitter can help spread your message Rebecca was in her mid-twenties, with a busy full-time career. Then she had a baby. The experience ch...
The Rise of Self-Publishing and My Part in the Revolution 3 Aug 2011 | 03:40 am
Tweet Old guard publishers beware. A new breed of writers is cutting out the middle-man. Here's why writers no longer need to hide their work in a drawer…. I’ve written stories for as long as ....
The New Videodrome: How YouTube Converts Free into Paid 30 Jul 2011 | 02:07 am
Tweet Unless you’ve been living on Neptune in a space-pod with no internet connection, you’ll know about YouTube… It’s without doubt the most popular video-sharing platform of its kind, with 2 billi...
How These Two Barstools Will Help You Write Your Greatest Copy 20 May 2011 | 11:19 pm
Tweet “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We t...
Email Marketing Case Study: How a Fusion of Email and Video Created a 20% Sales Conversion Rate 19 May 2011 | 03:48 am
Tweet All hail video and email! What a powerful marriage! Just check out these results… Last week my company offered a free video to our email subscribers. In the video ex-City fund manager Rob Cor...
Dirty Harry Headline Secrets – How Tearing Up the Rule Book Will Explode Your Sales 11 May 2011 | 01:48 am
Tweet In a recent blog post Nick and I suggested some rules for writing great headlines. If you want to refresh your memory, here they are: HEADLINE GUIDE But look – here’s the thing – formulas are ...
Dirty Harry Headline Secrets – How Tearing Up the Rule Book Will Explode Your Sales 10 May 2011 | 09:48 pm
In a recent blog post Nick and I suggested some rules for writing great headlines. If you want to refresh your memory, here they are: HEADLINE GUIDE But look – here’s the thing – formulas are good if ...
Dirty Harry Headline Secrets – How Tearing Up the Rule Book Will Explode Your Sales 10 May 2011 | 09:48 pm
In a recent blog post Nick and I suggested some rules for writing great headlines. If you want to refresh your memory, here they are: HEADLINE GUIDE But look – here’s the thing – formulas are good if ...
Dirty Harry Headline Secrets – How Tearing Up the Rule Book Will Explode Your Sales 10 May 2011 | 09:48 pm
In a recent blog post Nick and I suggested some rules for writing great headlines. If you want to refresh your memory, here they are: HEADLINE GUIDE But look – here’s the thing – formulas are good if ...