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eMetrics Stockholm in October 30 Sep 2012 | 08:51 pm
eMetrics Stockholm is taking place October 15–16. Outfox is a partner. I’m the chair of the advisory board, and my co-founder Christoffer is talking about combining Google Analytics data with other da...
Meet Outfox, analytics and conversion optimization experts 1 Jun 2012 | 11:00 pm
One of my companies, inUse Insights, re-branded to Outfox this week. We celebrated by getting a painting, eating cake, and drinking champagne. As you can imagine, we’ve been quite busy. We plan on co...
Connecting My Dots 5 Oct 2011 | 09:48 pm
This is an unusual blog post, because I rarely get this personal. Today, however, I want to share some secrets with you. This will likely no t be the most well-edited post on this blog, but bear with ...
Why Conversion Optimization Fails 9 Sep 2011 | 07:15 pm
This is an article I wrote for Website Magazine. I recommend that you pick up their latest issue to read many more articles. The American magazine “reaches 142,709 qualified website owners and Interne...
How to Measure and Optimize at eMetrics Stockholm 9 Sep 2011 | 05:45 pm
I’ve asked my employee, and colleague, Antoaneta Nikolaeva a few questions about her presentation at the upcoming eMetrics Marketing Optimization Summit in Stockholm. What are you going to talk about...
Interview with Bryan Eisenberg About Stockholm Conference 16 Aug 2011 | 12:10 am
One of my favourite authors and marketers, Bryan Eisenberg, is coming to Stockholm to speak at Internet Marketing Conference in September, so I decided to ask him a few questions. Bryan, you’re the a...
Meet Stéphane Hamel at eMetrics Stockholm 14 Aug 2011 | 05:58 am
I’ve interviewed Stéphane Hamel, Cardinal Path, about his upcoming presentation at eMetrics Stockholm in September. Tell those who, unlike me, don’t know you a little about yourself. It could be a l...
Meet Paras Chopra, Visual Website Optimizer Guru 11 Aug 2011 | 03:51 am
I’ve been a big fan of the work of Paras Chopra and crew since they took their first baby steps with Visual Website Optimizer. Today, thousands of people across the world use the product. I should hav...
Predicting The Future Value of Content for Media 22 Jul 2011 | 09:15 pm
I decided to catch up with one of my favourite entrepreneurs, Dennis Mortensen. Dennis is an author on the subject of web analytics, an associate instructor at the University of British Columbia, a bo...
Spotify USA: Instant Invites for Free 18 Jul 2011 | 07:08 am
Are you in the United States? Are you excited about the launch of Spotify? Can’t you wait for your turn? Well, I may be able to help you since I am giving away 100 invites for Spotify. First come, fir...
